2013 Kia Sportage Sx on 2040-cars

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Kia unveils Horki sub-brand in China, kicks off with concept car

While we were busy ogling new vehicles like the Mercedes-Benz GLA Concept, Maserati Ghibli and Hongqi L9 at the Shanghai Motor Show, Kia was busy unveiling an entire brand. Through its Chinese joint venture, Dongfeng Yueda Kia (or DYK), the South Korean automaker has introduced its new Horki sub-brand and a concept car, simply called the Horki Concept.
The name Horki comes from the combination of two Chinese characters "Hor" and "Ki," which translates to "China driving." As this suggests, the brand will only be offered in China, and this concept sedan shares its platform with the 2014 Kia Forte. We didn't happen to catch the car live at the auto show, and apparently neither did Kia, since it only provided us with some drawings rather than live (or even studio) shots of the actual concept car. Thankfully, our friends at Newspress managed to ferret it out, so we have a couple of live pics to share after all.

Kia previews its Super Bowl baby commercial, far cry from Adriana Lima

We're going to go ahead and give Kia the benefit of the doubt - the automaker brought us a bathing-suit-clad Adriana Lima in its Super Bowl spot from last year. That kind of thing doesn't go unappreciated.
But, if we're really honest, and judging solely on the "teaser" video below, the space suit-wearing, baby-star from Kia's commercial this year is really creeping us out.
In any event, the Kia ad (sorry, "mini-movie") called Space Babies will be set on the distant planet of "Babylandia," and will attempt to present some kind of lie about where babies come from in the ultimate service of selling the 2014 Kia Sorento. Don't let the panda, dog, pig, giraffe, rhino and unholy baby stare make you take your eye off the ball, folks - there's a car on sale here.

Kia blind spot monitoring and crash avoidance wins 2020 Autoblog Technology of the Year Award

The Autoblog 2020 Technology of the Year winner is Kia’s blind spot system. We judged the combination of blind spot monitoring and active blind spot crash avoidance on the 2020 Kia Telluride as the best in the industry. The Kia blind spot system won with 204 points, beating the Mercedes E-Active Body Control (189), Subaru DriverFocus (182) and Ram Multifunction Tailgate (139). AutoblogÂ’s editorial staff extensively tested the technologies last fall in Michigan. Three main questions were asked, and editors assigned point values out of 10 based on how well these technologies answered them. The questions were: What is its purpose? Does it work? Does it advance the industry? KiaÂ’s system starts with a traditional blind spot warning light in the side mirror. When equipped with the available head-up display, thereÂ’s a second warning light beamed onto the windshield in your line of sight adjacent to other information. This lets you know if thereÂ’s a car in your blind spot without even turning around to look. It isnÂ’t a feature exclusive to the Telluride (Mazda does something similar), but Kia takes it a step further. The next level of warning is slightly more intense. If you activate the turn signal while the car senses something is in your blind spot, the steering wheel begins to gently vibrate. ItÂ’s not a violent or distracting buzz, but itÂ’s enough to grab your attention. A warning chime is also activated at this time. 2020 Tech of the Year Winner.00_12_25_10.Still030 View 24 Photos The cherry on top is something Kia calls the “Blind Spot View Monitor.” It uses a system of cameras to display a live camera feed of either the left or right blind spot in the central digital portion of the gauge cluster when the turn signal is activated. Hyundai uses a similar system in the Palisade and new Sonata. The monitor in the cluster allows you to see your blind spot from the ground up in the gauge cluster without having to turn your head. The view is dependent upon road conditions, but itÂ’s a nicely integrated blind spot camera feed – the resolution is solid, and itÂ’s still useful to a degree at night. We find KiaÂ’s implementation to be superior to HyundaiÂ’s, where the camera feed takes over the digital speedometer or tachometer when you flip on the turn signal. Kia sets the camera feed in the center screen where the trip computer normally displays.