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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Kia Soul EV fitted with wireless charging

As the industry continues to build out electric vehicle charging infrastructure, parallel projects are working to improve it as quickly as it's deployed. Now we're seeing some groups launching fast charging stations capable of 350-kW, and more. Meanwhile, wireless charging is making advances, which would allow drivers to simply park and charge without fussing with a cable. Kia is the latest to test inductive charging, and has announced that it has deployed a fleet of Soul EVs capable of recharging wirelessly. The three-year project — a partnership between the Hyundai-Kia America Technical Center, wireless charging company Mojo Mobility and the U.S. Department of Energy's Office of Energy Efficiency and Renewable Energy (EERE) — culminated in the system being equipped to five vehicles and tested in real-world environments. The system uses electromagnetic fields transmitted between a transmitter coil on the ground and a receiver on the bottom of the car to transfer energy. It can charge at over 10 kW, with 85 percent grid-to-vehicle efficiency. Kia adds that because the system is so efficient, it can still charge even if there is some misalignment between the two coils. That means an imperfect parking job doesn't mean the car won't charge. Other automakers are also testing wireless charging, and BMW plans to offer it on a limited basis in the U.S. for its 530e plug-in hybrid. Kia is not making any promises to customers yet, though. "There is no current plan to offer the wireless charging system on production vehicles for sale to consumers," Kia stated in its press release, "however, the success of this development project suggests similar systems are possible on future Kia electric vehicles." Wireless charging could play well with other technology for Kia. For instance, it would be a boon for autonomous efforts, which the Korean automaker has begun undertaking with the testing of self-driving Soul EVs in Nevada. Wireless charging means an autonomous Kia could not only drive and park itself, but also take care of its own charging duties. Related Video: Related Gallery Kia Soul EV Autonomous Testing in Nevada News Source: Kia Green Kia Technology Emerging Technologies Hatchback Electric doe wireless charging inductive charging eere

Limited-edition Kia Stinger GTS gets all-wheel drive with a drift mode

The Kia Stinger is currently available with either rear-wheel drive or all-wheel drive, each with fairly distinct characters. With the limited-edition Stinger GTS, Kia wants to blend the best parts of each and create a third option for buyers: Drift Mode. Although the GTS will still be available as RWD or AWD, the all-wheel setup is focal point of the new limited-edition model. Revised to integrate "rear-wheel DNA," the new D-AWD system features a mechanical limited-slip rear differential for improved traction and power distribution. Kia also says the control logic has been tuned with a new transmission shift pattern, improved stability control, better slip control, and countersteer detection. The D-AWD-equipped Stinger GTS will have three different driving modes: comfort, sport, and drift. Comfort mode sends 60 percent of power to the rear, sport mode sends 80 percent to the rear, and drift mode gives the rear wheels 100 percent control. Drift mode will also hold gears to maintain power. No powertrain alterations will be made, as the GTS will get the 365-horsepower twin-turbo 3.3-liter V6 that pairs with an eight-speed automatic transmission. The rest of the changes aim to make the GTS feel slightly aftermarket. It gets an exclusive Federation Orange paint job, a Stinger emblem on the rear, and a rear GTS badge. Kia also gave the GTS real carbon fiber on the hood, side mirror caps, and side vents. Inside, the GTS is equipped with a Chamude headliner, an Alcantara steering wheel and center console, a wireless smartphone charger, a 720-watt Harmon/Kardon sound system, and a sunroof. Kia plans to start production of the GTS this spring and is limiting the run to 800 units. The RWD model starts at $44,995, and the AWD model starts at $47,495. Featured Gallery 2020 Kia Stinger GTS: New York 2019 View 14 Photos Related Gallery Kia Stinger GTS View 16 Photos News Source: KiaImage Credit: Live photos copyright 2019 Drew Phillips / Autoblog.com New York Auto Show Kia Hatchback Performance Sedan 2019 new york auto show drift mode