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Kia previews off-road Sorento for SEMA

Kia hasn't told us much about what it has in store for us at SEMA this year. But it is giving us a glimpse of what's to come in this latest teaser video. The short clip provides a sneak peek at the PacWet Adventure Sorento, an evidently rough-and-tumble take on the Korean automaker's midsize sport utility vehicle. Just what's going into it remains to be seen, but we can already see part of the package. There's a new tubular and sheetmetal front bumper, a snorkel intake, roof rack, winch, auxiliary lighting, knobby tires, and a Kermit-green paint job. We'd expect some sort of jacked-up suspension, too, considering this custom is for the aftermarket-obsessed crowd at SEMA. Given the brief statements Kia has issued to date, it would appear that the Sortento is just one of a variety of vehicles the company is preparing for the Vegas tuner expo. Each is poised to represent a different American region, and we're looking forward to seeing how the others take shape, as well. Related Video: 10/23/15 2015 SEMA PACWEST ADVENTURE SORENTO TEASER As Kia heads to SEMA 2015 to celebrate the American Road, here's a taste of the PacWest Adventure Sorento, a tough, off-road utility vehicle equipped with custom suspension, snorkel intake system and a paint scheme inspired by the lush forests of the region. ### 10/20/15 Kia Teases SEMA 2015 Kia is headed to this year's SEMA show to celebrate America's love for the open road and the diverse car cultures spanning the many regions of this country. Enjoy this high-speed coast-to-coast tour to whet your appetite for what we will unveil November 3rd in Las Vegas. More to come. #KiaWanderlust

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Kia's quickest cruiser | 2018 Kia Stinger GT First Drive

The 2018 Kia Stinger is a provocatively named, turbocharged fastback sedan that arrives in America in a few months, and we've just been given a great snapshot of what to expect at Germany's notorious Nurburgring circuit. While the very final tuning is under way, the late-stage prototypes we drove are "99 percent there," says Albert Biermann, former BMW M chief engineer, now head of engineering for the Hyundai Group. Despite our first experience with the Stinger being at a famously technical track, Biermann and others stressed that the Stinger is very much a grand tourer. To be clear, just about no one will track the Stinger. So why then do we find ourselves in the Eifel region of Western Germany? Because Korea's new sports sedan signals a dramatic brand shift for Kia, and the Stinger GT is the first to reflect a new, more performance-oriented direction. Kia at the Nurburgring? If you want to make a point, this is one way to do it. Arriving this fall, the Stinger will have three powertrain options on offer globally, but only two gas-fueled turbocharged engines for North America. The entry-level Stinger 2.0T is rated at 255 hp and 260 lb-ft, but our impressions are based on the GT, motivated by Kia's brawnier 3.3-liter twin-turbo, good for 365 hp and 376 lb-ft. Peak power arrives at 6,000 rpm, and peak torque between 1,300 and 4,500 rpm. All engines — including the not-for-America 2.2-liter diesel — are mated to an eight-speed automatic transmission with shift paddles. Both rear-wheel drive and AWD configurations will be available. While the automaker has made some sporty-looking, attractive sedans such as the Optima Turbo, and Cadenza, it wants to "make them drive like they look," says Biermann. Throw the 'Ring's 73 corners, 17 percent incline, and 11 percent decline — all at speed — and you'll learn quite a bit about Kia's newest, very quickly. So how does the Stinger drive? If this was an exercise to understand the touring aspects of the car, it was lost on us. Lap one of our lead-follow drive on the 'Ring wasted no time in demonstrating this new, more dynamic direction. The pace car in front smashed the throttle and entered the 'Ring at speed, banking hard-left on the first turn. I followed suit, mashing the gas, flying into the first turn, tires screeching, the rear sliding out just a bit despite the GT's AWD. Immediately I'm surprised by the acceleration.