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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Kia HabaNiro concept is an AWD electric wonder car for everyone

Kia filled its press release for the HabaNiro concept with so much bombast hoisted aloft by adjectives and acronyms that we don't know what to make of the actual concept. Conceived and designed at the Kia Design Center America (KDCA) in California, the HabaNiro's labeled "a whole new category of mobility – 'The Everything Car' or ECEV." The "fully-electric, all-wheel drive, four-seat wonder car" goes more than 300 miles between charges, has butterfly wing doors and Level 5 autonomy. On the other hand, considering this is a concept, the boasts and technology could be considered humble. The idea is that the compact four-door crossover is ready and intended to go anywhere, from urban errands to winding roads to "off-roading with confidence to remote wilderness adventures." The concept is 1.5 inches shorter than the production Kia Niro, six inches wider, three inches taller, on a wheelbase that's 5.2 inches longer. The butch exterior belies the close dimensional relationship, the HabaNiro clad in Snowdrift Pearl White paint set off by Satin Metallic Granite Grey cladding in front and an anodized Lava Red aero panel in back. The 20-inch wheels wear 265/50 tires, rubber just a fraction shorter than the BFG All-Terrains on the Mercedes-Benz Concept GLB. A satin aluminum skidplate, billet aluminum tow hooks, anodized Lava Red aluminum accents, and LED DRLs that pulse like a heartbeat ensure no one underestimates the conceptual attitude. The undisclosed battery powers two electric motors, one on each axle for e-AWD. Opening the butterfly doors uncovers a Lava Red interior. Unlike the electric Kia concept in Geneva reveling in its bouquet of screens, the HabaNiro cabin omits rectangular screens, knobs, and buttons. A full-width heads-up display on the windshield provides all the necessary info, projected from an instrument panel that doubles as a touchpad with "Sensory Light Feedback." That, along with the ability to project movies on the screen, sounds great during Level 5 operation. But when a human needs to drive... well, we need to see it in action. You can also sign us up for demos of the "Perimeter Ventilation System," which "quietly and evenly blows curtain of air throughout the cabin" and sounds like what you get on a Greyhound. And the patterned floor is lit with changeable mood lighting that "reflects onto surfaces within the cabin," which sounds like what you get in the club.

5 Hyundai and Kia models have higher-than-average fire insurance claim rates

DETROIT — Owners of five Hyundai and Kia cars and SUVs file fire insurance claims at a rate far higher than the average for comparable vehicles, according to an insurance industry study. The Highway Loss Data Institute, which analyzes data from insurers representing about 85 percent of the U.S. industry, found that some Hyundai and Kia vehicles equipped with four-cylinder engines have double the noncrash fire claim rates than the average of comparable vehicles. Last week the South Korean brands announced they would recall about 168,000 vehicles to fix a fuel pipe problem that can cause fires. The problem stems from improper repairs during previous recalls for engine failures. They also announced additional sensor software for another 3.7 million vehicles. Hyundai and Kia started recalling 1.7 million vehicles in 2015 — about 618,000 of which are Kias — because manufacturing debris can restrict oil flow to connecting rod bearings. That can cause bearings in 2-liter and 2.4-liter four-cylinder engines to wear and fail. The problem can also cause fires. The repair in many cases is an expensive engine block replacement. Results of the Arlington, Virginia-based institute's study have been turned over the U.S. National Highway Traffic Safety Administration, which is investigating engine failures and fires in Hyundai and Kia vehicles. The agency is mostly closed this week due to the partial government shutdown. Hyundai said Tuesday that the majority of its models in the study are already being recalled or are part of additional actions to keep customers safe. "Hyundai actively monitors and evaluates potential safety concerns, including non-collision fires, with all of its vehicles and acts swiftly to recall any vehicles with safety-related defects," spokesman Michael Stewart said. Kia spokesman James Bell said the company is cooperating with NHTSA "and will take any necessary corrective action in a timely manner." Many of the fires involve vehicles included the engine failure recall and could have been prevented if owners had the recall repairs done, he wrote. The institute began studying fire claims after the Center for Auto Safety petitioned NHTSA last year seeking a wider recall of Hyundai and Kia vehicles. The center had found a higher-than-normal number of consumer complaints about Hyundai and Kia fires in the agency's database. NHTSA has used Highway Loss Data Institute studies in the past to help make recall decisions.