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Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

Autoblog Subcompact Crossover Comparison | Honda HR-V, Hyundai Kona, Jeep Renegade, Kia Soul

LAKE LEELANAU, Mich. — Consumers, and consequently automakers, are increasingly moving away from sedans and into crossovers as drivers seek more space and utility on roads heavily populated by larger and taller vehicles. While the various crossover segments are dominated by bigger, more expensive, family-oriented vehicles, those at the very bottom of the size and price ladder are a little different. The diverse selection of subcompact crossovers are targeting an equally diverse selection of buyers who need something sized to fit into their urban and suburban driving lives — not to mention their budgets. Some sort of active, outdoorsy lifestyle is almost always intended. Enough of these small crossovers have popped up that we thought it high time to pick some popular competitors — the Honda HR-V, Hyundai Kona, Jeep Renegade and Kia Soul — and pit them against one another in a four-way comparison test. We tried to spec them out as closely as we could in terms of price, with the Jeep standing out as the sole outlier with a price over $30,000. Following in the footsteps of our midsize pickup comparison test, we drove up to Michigan's pinky, where weÂ’d eat, sleep, and breathe these four crossovers to figure out which came out on top based on our 100-point ranking of objective and subjective metrics. Autoblog Subcompact Crossover Comparison View 36 Photos Certainly, there are more choices available than this four (a Subaru Crosstrek in particular was not available at the time of our test), but we think the HR-V, Kona, Renegade and Soul are a representatively diverse collection of popular choices. Without further ado, here are the results of our test, starting with fourth place. Related: Autoblog's Midsize Pickup Truck Comparison Test Fourth place: 2019 Honda HR-V AWD Touring – 72.2 points The Honda HR-V is the second oldest vehicle in this comparative set behind the Jeep Renegade. We first tested it in April 2015. More so than its Jeep counterpart, the Honda feels its age. ItÂ’s dated inside and out, the infotainment tech is in dire need of an update (yes, even though it was actually recently updated), and the CVT feels at least a generation behind most others currently available. And that powertrain is the biggest issue that held the HR-V back from a better score in our comparison. Of the four vehicles, it has the least power, which makes the CVT even more of a nuisance.