2014 Kia Cadenza Premium on 2040-cars

Auto blog

Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

WTF China? Why copy the Kia Picanto for anything?

While we certainly don't condone it, we at least get why Chinese companies copy the work of global automakers. It's all about the prestige in the China, and when versions of expensive imports can be had from a cheaper, domestically built automaker, it's clear where the money will go. But of all the prestigious, luxurious, handsome, high-performance vehicles for a Chinese automaker to rip off, why in the name of Chairman Mao did they choose a Kia Picanto? For those not in the know, the Picanto is a tiny city car that'd slot in below the Rio, were it sold in the US market. It's a fine car for what it is, but hardly one that is so packed full of innovative, handsome styling that makes sense to copycat, even if it isn't actually sold in the People's Republic. But that's just what Yogomo has done, with the new 330 electric car. While the real McCoy is a proper car, complete with a range of gas engines, the electric 330 is what's known in China as a low-speed electric vehicle – despite its size, according to Car News China, it can't be used on highways and is not eligible for the PRC's green subsidies. While most copycat designs are pretty flagrant, they're easily discernible from the cars on which they're based. That's not the case with the Yogomo 330, though. The mirrors are different, sure, and the grille, while roughly the same shape, isn't as exact the trademark Kia grille. But beyond that, the design is virtually identical, and that's sure to ruffle the feathers of copyright lawyers in South Korea. Head over to CNC for a look at the Yogomo's copycatting efforts. Featured Gallery Yogomo 330 EV Related Gallery 2015 Kia Picanto News Source: Car News ChinaImage Credit: Kia Government/Legal Green Kia

2021 Kia Rio spied with heavy camo, wearing a mid-cycle refresh

The 2020 Kia Rio received an updated engine and transmission for the new year, but it looks like there’s much more on the way for KiaÂ’s subcompact in the near future. We got the all-new Rio in the 2018 model year, but this heavily covered prototype is suggesting significant design changes are on the way. The new design will complement the updated 1.6-liter four-cylinder and CVT (replacing the six-speed auto) the Rio got this year — fuel economy jumps from 32 mpg combined to 36 mpg combined in both the sedan and hatchback as a result of the switch. The 2020 Hyundai Accent received the same changes. One of our spy shooters managed to catch a hatchback driving around. Unlike many mid-cycle refresh camo getups, this one is more than just a thin layer of swirly stickers. Instead, we get the full-on cladding and tenting job. From what we can see of the headlights, they already look like a different design. Squared-off LED DRLs are hiding in there, and the element visible beside the LED is shaped differently than the current headlight unit. The fog light visible below the headlight looks to be in the same spot as before, but itÂ’s impossible to tell the design of the surrounding area. With the amount of camouflage seen here, itÂ’s possible that we see an entirely different front fascia design, and the same goes for around back. Similar to crossovers and SUVs trying to hide their roof and hatch shapes, this one has a big tent over the rear window. We find it highly unlikely that Kia decides to change sheetmetal with this kind of an update, but an entirely new look from the bumper, taillights and garnishing seems possible. The Rio, despite being a solid car in many ways, is a bit boring to look at. Its taillights are barely visible through the black netting, but they look similar to the current carÂ’s lights from what little we can see of them. Most of the car is covered up — even the doors have camouflage on them, though we donÂ’t expect the doors to be going through any revolutionary changes at this point in the carÂ’s life cycle. We dig the wheels on this tester, and the Rio hatchbackÂ’s shape is an appealing one. Sportier styling could help it a bit on the dealer lot, but with the new Soul already out and the Seltos hot on its heels, the Rio is facing a lot of pressure from other Kias. We hope the little subcompact doesnÂ’t go away as other tiny cars have, as our last stint in the driverÂ’s seat was surprisingly charming for such a cheap car.