2009 Kia Spectra5 Sx on 2040-cars

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Average new-vehicle transaction price hits a whopping new peak in December

Elevated prices for products and higher borrowing rates led to record high transaction prices for new vehicles in December, with the average cost in the U.S. rising to a record $49,507, according to data from Kelley Blue Book released today. The report notes that ATPs — average transaction prices — have climbed above suggested retail prices — MSRPs — for more than a year. Sales volumes were up in December on a year-over-year basis by more than 5%, a situation Kelley attributed to improved supply. Overall sales for 2022, however, were off 8% year over year. “The transaction data from December clearly indicates overall prices showed no signs of coming down as we headed into year-end,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. “Luxury prices fell slightly in December, but non-luxury transaction prices were up. Truck sales were particularly strong last month, and with many trucks selling for more than $60,000, a new record was all but inevitable.” Industry analysts claim the most obvious headwinds in the new car market are generated by higher interest rates, forced by the Federal Reserve's rate hikes intended to tame inflation, and by generally limited inventory. A recent report from J.D. Power showed that the average monthly payment for a new vehicle loan in December was $718, up $47 from a year ago. But 16% of consumers in December took out loans with monthly payments of over $1,000. Consumers think vehicles, and electric vehicles especially, are way too expensive. Fortunately, manufacturersÂ’ incentives, all but extinct in the past two years, are returning, especially in the electric-vehicle and luxury market, the Kelley data suggest. Plus, "With the new tax credits on the way, electric vehicle ATPs will drop lower for qualifying vehicles,” Rydzewski said. Non-luxury brands, such as Honda and Kia, showed particularly strong performance in December, with the average price paid at $45,578 — a record high and an increase of $994 month over month. Meanwhile, the average luxury buyer paid $66,660 for a new vehicle last month. Mercedes-Benz and Land Rover showed the most price strength in the luxury market, transacting between 2.6% to 6.5% over sticker price. But luxury brands Audi, BMW, Infiniti, Lexus, Lincoln, and Volvo showed the least price strength with some discounting in effect, selling 1% or more below MSRP in December, according to the survey.

Kia previews its Super Bowl baby commercial, far cry from Adriana Lima

We're going to go ahead and give Kia the benefit of the doubt - the automaker brought us a bathing-suit-clad Adriana Lima in its Super Bowl spot from last year. That kind of thing doesn't go unappreciated.
But, if we're really honest, and judging solely on the "teaser" video below, the space suit-wearing, baby-star from Kia's commercial this year is really creeping us out.
In any event, the Kia ad (sorry, "mini-movie") called Space Babies will be set on the distant planet of "Babylandia," and will attempt to present some kind of lie about where babies come from in the ultimate service of selling the 2014 Kia Sorento. Don't let the panda, dog, pig, giraffe, rhino and unholy baby stare make you take your eye off the ball, folks - there's a car on sale here.

2021 Kia K5 is a Stinger-inspired midsize sedan

Love the idea of the rear-wheel-drive Kia Stinger but just can't swing the price tag? The 2021 Kia K5 promises to be the next-best thing, while also delivering the practicality and comfort expected of a modern midsize sedan.  "K5" has been the name of the Korean-market Optima since its major redesign in 2010, and with the 2021 model, that name is coming to America. With this re-branding comes a major overhaul to Kia's four-door family car, including available all-wheel drive and a new performance GT model that will likely be met with approval by fans of the Stinger sport sedan.  On the outside, the K5 looks like, well, an Optima. Kia seems content with its current "tiger face" design. The new K5 design has obvious influences from the Stinger, but that car's design wasn't really all that much of a departure from the previous-generation Optima's, so the family resemblance remains strong. As with any major redesign, there's plenty more action underneath the K5's sheet metal. The new sedan will be offered with two turbocharged engines and, for the first time in a front-wheel-drive Kia sedan, an all-wheel-drive option will be offered for those who want a little more all-weather functionality.  The base engine will be a 1.6-liter four-cylinder producing 180 horsepower and 195 pound-feet of torque. On the base-model LX, it will be paired exclusively with an eight-speed automatic transmission (no CVT here, at least not yet) and front-wheel drive. On the LXS and GT Line, all-wheel drive will be available.  For those who want performance, the GT model is your ticket. Powered by the company's new 2.5-liter turbo-4, the GT will boast 290 hp and a class-leading 311 lb-ft of torque paired with an eight-speed dual-clutch automatic transmission. Kia says this combo will be good for a 0-60 time of 5.8 seconds.  Inside, the K5 gets numerous upgrades over the outgoing Optima. Shown here in GT-Line and GT guise, the interior will be available with perforated leather seating options with contrast stitching for a little added pizzazz. The flat-bottom steering wheel pictured is also exclusive to the GT-Line and GT trims. Other available features include wireless device charging, heated and ventilated front seats, and a heated steering wheel. The base infotainment system will be an 8-inch touchscreen unit with a 10.25-inch upgrade available; both will be powered by the latest revision of Kia's excellent UVO software suite.