2007 Kia Spectra Lx on 2040-cars

Auto blog

Kia Optima could be renamed the K5 here in the U.S.

We recently showed you the Korean version of the 2021 Kia Optima, which is called the K5 there. And if a report is to be believed, the midsize sedan could carry that nameplate here, too, when it debuts. Korean Car Blog reported earlier today that Kia plans to replace the Optima name with K5 in its overseas markets, including the United States, saying it got confirmation from company officials in South Korea. Autoblog sought similar confirmation from Kia here in the U.S. but haven't heard back. Further, Motor1 reports that Kia was granted trademark protection in the U.S. for “K5” in 2012 and again this year. Reports have also swirled that the brand has applied for a trademark protection in Korea for a new logo that is similar to the stylized Kia badge shown on the “Imagine by Kia” electric sedan concept from Geneva in March. It appears Kia has submitted at least 50 trademark registrations since May with the Korea Intellectual Property Rights Information Service, with a modernized script in both red and black versions, both set against a white background, that look almost like “KN” with the N being backwards. It can be seen as an attempt to spiff up the existing no-frills logo of a brand that has made major strides in the quality and refinement of its vehicles. Many will note there's already an alternate Korean-market Kia logo that customers frequently apply to their cars here in the United States.  At any rate, the new Optima/K5 features aggressive, muscular new styling and a powertrain likely to mirror that of the new 2020 Hyundai Sonata, with a choice of either a 191-horsepower naturally aspirated 2.5-liter four-cylinder engine or a 1.6-liter turbo-four making 180 hp, both mated to an eight-speed automatic. Going on sale this month in Korea, the K5 grows nearly 2 inches longer to 193.1 inches, and an inch wider, to 73.2 inches. It also gets a longer wheelbase, and the height drops by nearly an eighth of an inch to 56.8 inches.  Despite the overall decline in sedan in the U.S., the Optima still sells respectively, with 89,482 sold through the first 11 months of the year, a drop of 5%.

Kia Sorento and Pierce Brosnan make The Perfect Getaway for the Super Bowl

Automakers keep rolling out their Super Bowl ads online days ahead of the actual game, but the extended cut of Kia's commercial for the 2016 Sorento is probably the best of the batch released so far. The spot does a great job of combining action and humor into a tight package, while showing off the CUV in the snow. The ad, titled The Perfect Getaway Vehicle, stars former James Bond actor Pierce Brosnan as he is pitched for the Kia commercial. Brosnan tries to imagine it all, but given a career mostly as a suave action star, he misunderstands the slightly more realistic style that the brand is going for.

Kia Telluride SUV rated at up to 23 mpg combined

On paper, the 2020 Kia Telluride looks like it will compete well with the rest of the three-row SUV challengers. It offers unique looks, available all-wheel drive, an upscale interior, and affordable pricing. It's fuel economy numbers, however, pretty much fall in line with the Kia's main competitors. The Telluride will have two orientations at launch. The 3.8-liter V6, which makes 291 horsepower and 262 pound-feet of torque, and eight-speed automatic transition will work together with either front-wheel drive or AWD setups. The EPA estimates that the FWD model will get 20 mpg city, 26 highway, and 23 combined. The EPA rates the AWD model at 19 mpg city, 24 highway, and 21 combined. That falls in line with most other mainstream V6-powered three-row SUVs. Although the rear-wheel-drive 2020 Ford Explorer has not yet been rated, the Honda Pilot with a 9-speed automatic gets 23 mpg combined, the 9-speed Chevrolet Traverse is rated at 21 mpg combined, the 6-speed Hyundai Santa Fe is rated at 21 mpg combined, and the 8-speed Toyota Highlander is rated at 23 mpg combined. The 8-speed Volkswagen Atlas brings up the rear of the pack with a rating of 19 mpg combined. For further comparison, the Mazda CX-9 has a turbocharged four-cylinder engine that's rated at 24 mpg combined, and the Subaru Ascent, which also has a turbocharged four but comes standard with all-wheel drive, gets 23 mpg combined.