2007 Kia Spectra Ex on 2040-cars

Auto blog

2019 Kia K900: Here's the redesigned interior in sketch form

A little while ago, we posted teaser sketches of the new Kia K900 flagship. So far, we've learned how it looks from front to side to rear, but the interior has remained a mystery. Today, Kia released this sketch of the dashboard, which seems to be as restrainedly designed as the exterior. The general shape of the dashboard seems to mirror recent BMW offerings, as it's not pronouncedly driver-centric. There's a nearly full-width strip of light wood that extends to the doors, and the steering wheel has also received its share of the wood treatment as well as the gearshift surround, with a large infotainment jog dial next to the shifter. We also see a virtual gauge cluster, which is complemented by a wide central screen that Kia says is 12.3 inches. The HMI screen has gesture controls, but the interior's trick appears to be what Kia calls an "intelligent lighting system," which includes chromotherapy ambient mood lighting to deepen the sense of being cocooned inside the leather interior. There are several calming interior lighting modes to suit the occasion — maybe it's a way to combat frustration in traffic. Again, if the Stinger's exterior is knowingly busy and its interior is designed to invoke the feel of a GT car, the K900's cabin has traditional "executive sedan" woven into the mix, just like its exterior design. Kia has said the K900 will be out in the second quarter of 2018, so we might just see a reveal in a couple of weeks at the New York Auto Show. Related Video:

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Here are some of the worst things we saw at CES

The word innovation implies something new and exciting. That's just as true for automobiles as it is for smartphones and computers. After all, who doesn't want to live in a world where the brightest minds are constantly pushing the boundaries of what's possible, seeking to make our lives better through science? To boldly go where no man has gone before? While it's true that innovation is mostly a good thing, history has proven that mankind's brightest ideas can sometimes turn into dim bulbs practically overnight. Ever heard of the Foot-o-scope? That device allowed people to get the best possible fit for a new pair of shoes, which is great. But the machines emitted horrendous amounts of radiation in the process of offering x-ray views of the feet of its victims, which is not great. While we're not going to suggest that anything we've seen at the 2016 Consumer Electronics Show in Las Vegas is as bad as a shoe-fitting fluoroscope, walking the seemingly endless halls at CES has taught us that an interesting lesson is just as true today as it was 100 years ago: Not all innovations are really all that... well, innovative. In fact, some of them are downright terrible. Check out the video above for a rundown of four terrible innovations from the 2016 CES Show. Feel free to share your thoughts about what we've chosen, or submit your own nominees for terrible tech, in the Comments. Weird Car News CES Kia Technology Videos Original Video CES 2016