2005 Kia Spectra5 Base Hatchback 4-door 2.0l on 2040-cars

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Hyundai spooks investors by paying $10B for new Gangnam HQ location

Doing things Gangnam style apparently costs a serious chunk of change, because Hyundai is reportedly paying roughly $10 billion for 19.6 acres (79,342 square meters) of land in the trendy district of Seoul, South Korea, to serve as the location for its new headquarters. That eye-popping number represents the highest amount ever paid for a plot of land in South Korea, according to Reuters. The hefty price tag reportedly scared investors enough for stock prices to sink dramatically.
Shareholders were apparently upset because the massive outlay could instead have been put back into the company for research and development or other improvements. Instead, the company reportedly bid triple the land's appraised value, says Reuters. The announcement caused Hyundai's stock price to plummet a massive 9 percent, and there were losses from Kia and the company's parts arm, as well. All told, the three of them lost nearly $8 billion in value from the falling share prices - almost enough to pay for the controversial land.
Hyundai currently has its headquarters on the outskirts of Seoul, but seems keen to move to the high-end Gangnam district to show off its rising status. It plans to build a new office complex, hotel, convention center and theme park on the site. According to an analyst speaking to Reuters, that could all cost an additional $6 billion to complete.

2014 Kia Soul to get quasi-SUV look for Europe [w/poll]

The 2014 Soul is bigger and more refined, and Kia says its look has been inspired in part by the Track'ster concept. Interestingly, European buyers will get the option of a different look than what we'll see in our showrooms. They'll be able to specify the SUV Styling Pack seen here, which includes matte-black cladding on the front and rear fascias, along with what Kia refers to as piano-black trim on the wheel wells and side skirts. The roof is available painted black, white or red. With all of that black trim and slightly tougher look, the styling reminds us of the Fiat 500L Trekking, a model the Soul will compete directly against.
European markets also have the ability to spec their Souls like our North American version, which substitutes body-color trim for most of the black pieces. Currently, there are no plans to bring the SUV Styling Pack to the US. But that doesn't mean we'll never be able to buy this butch-look Soul on our side of the Atlantic. Company spokesperson James Hope confirms to Autoblog, "[Kia] has no plans to offer something similar to the EU-spec Soul at this time. However, we are always monitoring the market and if we saw an opportunity we would certainly look into it."
Feel free to peruse the press release below for more details on the Euro-spec Soul - which is slated to debut at next month's Frankfurt Motor Show - and then let Kia know if they should bring the SUV Styling Pack here by participating in our poll below.

Kia argues the coronavirus pandemic will leave a mark on car design

Shared and connected, the toaster-shaped concepts paraded in front of CES attendees each year look like rolling germ incubators in a year marred by a global pandemic. Digitally hitching a ride with four or five perfect strangers suddenly seems like a good way to get sick, and one of Kia's top executives argued that, in the coming years, automakers will need to rethink the way they design car interiors to address the public's lingering fears. "We're going to have talks with psychologists and anthropologists to really understand how the public's psyche is going to be in the future. There are things we've already been talking about: Can we have anti-viral coatings in our interiors? Can you use temperature or ultraviolet light to sanitize surfaces? These are things we will have to talk about rather soon," affirmed Karim Habib, Kia's design chief, during an interview with British magazine Car. He brought up the possibility of developing new, germ-repellent materials Kia could use to manufacture door handles, gear selectors, steering wheels, and other common touch points. And, he called into question the various car-sharing programs some companies have poured millions of dollars into in recent years. "What does this mean for cars? I think we'll have to wait and see. Right now, we are trying to expand our understanding of what this might mean, not only for the types of vehicles we drive, but also how to design vehicles for shared mobility, or not, as the case may be," he explained. Sister company Hyundai is trying to answer the same questions. It's experimenting with ways to beam ultraviolet rays from the dome light to kill viruses in car interiors. COVID-19 comes to mind, but this technology can -- in theory -- zap other infectious agents. The issue, as we reported, is that UV light harms human skin, so it would only have to be blasted into the cabin when no one is in the car. There's no word on when Hyundai will put this technology in a car, or whether it will reach production, but it's already used globally in the medical sector. Ford is taking a different approach to killing germs. It released software that bakes viruses by heating the cabin to about 133 degrees Fahrenheit for 15 minutes. This feature is only available on the Explorer-based Police Interceptor Utility as of writing, though the company plans to add it to other models sooner or later. "So, yes: COVID-19 will very much influence the way we design our cars in the future," Habib concluded. Kia