on 2040-cars

Auto blog

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Kia Optima Sportwagon spied before Geneva

Kia showed off the Sportspace concept at the Geneva Motor Show this year, and we knew at the time that it previewed design elements that would migrate to the Optima sedan. On top of that, it's keeping its hump to transition into the Optima Sportwagon for what we presume will be audiences outside the US. When we asked Kia about the chance of it coming here, a company spokesman responded: "Right now we don't have plans to bring the Optima Sportwagon to the US but we are continuously studying the market and looking for new opportunities. The all-new 2016 Optima midsize sedan is one of our best selling vehicles and at this time we are focused on its launch in the U.S." Now in prototype form, spy photographers caught engineers testing the Sportwagon out on German roads. The roofline declines as it makes its way to the back, a nod to the concept and a sporty profile. Otherwise design matters appear quite toned down compared to the concept, which shouldn't be a surprise. And in spite of commenters who promised Kia their money if the South Korean automaker would produce the Sportspace with all-wheel drive and something like 400 horsepower, what buyers will really be faced with is front-wheel drive and a 2.0-liter turbocharged engine with around 250 horsepower. A plug-in hybrid is said to be on the cards, too. Spy shooters said they saw Volkswagen Passat and Ford Mondeo wagons at the Kia test facility, so you know the benchmarks and have more proof that it's not for us. It's expected to make its production appearance at next year's Geneva Motor Show.

Watch the Kia Soul hamsters take on 'Dueling Banjos'

The Kia Soul hamsters are back, but rather than bopping to the party tunes of LMFAO, they're delivering their own take on "Dueling Banjos." Thankfully, this commercial is more pleasant to watch than the film that helped make the banjo tune famous. Aside from the return of Kia's fuzzy mascots, this commercial also marks the welcome return of plumper hamsters. When Kia launched the Soul EV, it gave its spokesrodents a trimmer figure that made the anthropomorphic dancing hamsters even creepier. As Autoblog chief Mike Austin said when assigning this story, "Sexy EV hamsters were scary." Alongside from the two-minute commercial, Kia has included a three-minute, behind-the-scenes video called Soul Sessions: Making the Music. You can check out the main spot up top, and then get the peek behind the curtain below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.