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Hyundai plans to catch up with other automakers, offer EVs

YONGIN, South Korea (Reuters) - South Korea's Hyundai Motor Co is developing its first dedicated architecture for electric vehicles, seeking to catch up with the likes of Tesla in the growing segment with multiple, long-range models. While the platform will not be completed soon, Hyundai Motor and affiliate Kia plan to roll out small electric sport utility vehicles (SUVs) based on an existing underpinning next year, said Lee Ki-sang, who leads Hyundai-Kia's green cars operations. Hyundai will launch an electric SUV, followed by a sibling model by Kia Motors next year, Lee said, citing strong demand for SUVs. The subcompact or compact models would have a range of more than 300 km (186 miles) per charge, and would be "more competitive" than rival offerings, Lee said. And Hyundai said in a statement on Thursday that it plans to launch a new luxury electric vehicle under its Genesis marque in 2021, after introducing a plug-in hybrid version of an unidentified Genesis model in 2019. The separate platform represents a major push into the battery electric-car segment for a firm which has long trumpeted rival fuel-cell vehicles, reflecting strong investor pressure to compete more vigorously in a market that has been stimulated by U.S.-based Tesla's longer-range models. And tough fuel-economy and emissions regulations in the United States, Europe and China are compelling automakers to push fuel-efficient cars even though low oil prices have undercut demand. Hyundai's electric-car platform would allow the automaker to install a battery pack in vehicle floors to accommodate more battery capacity and maximize cabin space, Lee said. "The electric-vehicle platform will require high up-front investments, but we are doing this to prepare for the future," he said at Hyundai-Kia's green car research center in the city of Yongin, outside Seoul. He did not reveal the cost. Lee, a senior vice-president at Hyundai Motor, was speaking during an interview on the eve of an auto show that kicked off in Seoul on Thursday. Analysts said Hyundai had no choice but to build separate electric-vehicle platforms to be relevant in the segment. "The separate platform may incur losses initially, but Hyundai will be left behind the market if they don't offer long-distance models, like 300 km, 500 km and 600 km," said Ko Tae-bong, an analyst at Hi Investment & Securities.

2018 Kia Stinger GT Long-Term Update | It's a hatch!

Our long-term 2018 Kia Stinger GT is a lovely sedan. We've talked a bit about what it's like to live with day-to-day and just how well the GT badge fits on a car like this. It's racked up more than 10,000 miles in the few months it's been in our fleet. I'm personally hoping we can crest 20,000 miles before its year with us is up. The sleek design (both inside and out), sharp handling and peppy 3.3-liter twin-turbo V6 might get all the attention, but people tend to forget it's practical, too. Just look at that cargo area! I sometimes forget that most people don't spend all day and night thinking about cars, poring over photos and spec sheets like we do. When I posted a photo on Twitter last month, one commenter seemed quite surprised to realize that the Stinger had a hatch rather than a trunk. It's one of my favorite things about this car, but it seems it's not common knowledge. If we can't get a true wagon, hatches like the Stinger, the Porsche Panamera and Audi A5/S5/RS5 Sportback are great alternatives. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Stinger has 23.3 cubic feet of space with the seats up, though Kia doesn't list the area with the seats down. For reference, the Kia Optima has 15.9 cubic-feet in its trunk. Winter in Detroit sucks, and the Stinger GT's standard Michelin Pilot Sport 4S summer tires aren't ideal for sub-freezing temperatures. Nokian Tyres was kind enough to donate a set of Hakkapeliitta studless winter tires for the Stinger (more on those in another post soon). When the tires arrived, I put the seats down and threw all four in the back of the car and took it to the tire shop. I had to remove the sun shade, but that was the only real fitment issue. About a week later, just before Christmas, Amazon dropped the price on a 55-inch TV I've had my eye on for months. I placed my order and had it shipped to our office lest package thieves steal it from my porch. I wasn't sure it would fit in the Stinger, but it was just about perfect. Another half inch and I would have needed our long-term Honda Ridgeline. Related Video:

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.