2023 Kia Soul S on 2040-cars

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Hyundai sees tough year ahead, plans to introduce 13 new models

SEOUL — South Korea's Hyundai Motor Group predicted another year of tepid car sales growth on the back of a slow 2018, saying trade protectionism adds uncertainty and major markets such as the United States and China remained sluggish. In his first New Year address to employees, group heir apparent Euisun Chung said Hyundai Motor Co and Kia Motors would complete a restructuring of South Korea's second-biggest conglomerate, which is widely expected to pave the way for him to formally succeed his octogenarian father as head of the group. The complicated succession plans come as Hyundai contends with a bunch of problems that have cost it market share in China and the United States and stalled its rise up the ranks of global automakers. It missed a boom in sports utility vehicles (SUVs), faces potential U.S. tariffs and a U.S. investigation over how it handled a vehicle recall, and lost ground in technological advances such as self-driving cars. "Business uncertainties are heightening as the global economy continues to falter. Walls of protectionism are being constructed around the world," Chung, 48, told hundreds of employees at the group's headquarters in Seoul. "Internally, we face challenging tasks such as stabilizing business in major markets like the U.S. and China, while simultaneously enhancing our responsiveness to drive future growth." Hyundai and Kia — together the world's fifth-biggest automaker — set what they called a "conservative target" of 7.6 million vehicle sales in 2019, a 3 percent increase from the 7.399 million vehicles sold last year. The 2018 sales fell short of the group's target of 7.55 million vehicles, marking its fourth consecutive annual sales goal miss. The duo sold 7.25 million vehicles in 2017. Morgan Stanley expects global auto production to fall 1 percent in 2019, the first drop in nine years. In that environment, the group said it would launch 13 new or face-lifted models in 2019, including a premium Genesis SUV, the big Hyundai Palisade SUV and the Sonata sedan. "Hyundai will be launching new models, but competitors will be also doing so, making it difficult for Hyundai to increase shares in the sluggish markets in China, U.S. and Europe," said Sean Kim, an analyst at Dongbu Securities. Hyundai shares ended down 3.8 percent and Kia slumped 2.7 percent, while the wider market <.KS11> was down 1.5 percent.

Kia showcasing Optima T-Hybrid concept in Paris [w/video]

At the Geneva Motor Show earlier this year, Kia showcased a new diesel hybrid powertrain. And at the rapidly approaching Paris Motor Show, it will present that new technology in the Optima sedan concept you see here.
Called the Kia Optima T-Hybrid, the concept mates a 1.7-liter diesel with both a turbocharger and electric supercharger to a small electric motor and a 48-volt lead-carbon battery. The mild hybrid setup allows it to travel in electric-only model at low speeds and at cruise, regenerating brake power to recharge the battery. Kia said it chose the lead-carbon battery pack over lithium-ion because it's easier to recycle and does not require active cooling.
Because the powertrain is still under development, Kia isn't saying what kind of fuel economy or emissions figures it gets in the Optima T-Hybrid concept, but it is targeting a "significant reduction" in emissions and fuel consumption, while delivering 15 to 20 percent more power. Check out the system in action in the video below.

UPDATE: 2021 Kia K5 name confirmed in fuel economy listing

UPDATE: Additional Kia K5 fuel economy data has been added to the FuelEconomy.gov website. It includes two sets of fuel economy numbers for what seems to be front-wheel-drive trims of the 1.6-liter turbocharged K5. You can find those numbers in the updated text below. The website has also seemingly removed the numbers for the all-wheel-drive version, but those are still present in this article. We've already seen Kia's new midsize family sedan, but details about it are still being fleshed out, including what it will finally be named. Based on a listing at the EPA's FuelEconomy.gov website, it seems the sedan will officially be known as the 2021 Kia K5, dropping the old Optima name. Besides the name, we also get snippets of information about one engine in multiple configurations. The engine in question is a turbocharged 1.6-liter four-cylinder, likely the same engine found in the Hyundai Sonata, which makes 180 horsepower and 195 pound-feet of torque. The Hyundai uses an eight-speed automatic transmission, and the Kia probably will, too. With what is likely the front-drive model, the K5 will get 29 mpg in town, 38 on the highway and 32 combined. There's also a version that gets slightly worse economy at 27 in town, 37 on the highway and 31 in combined driving. It's probably a heavier, more well-equipped trim. Both versions do get better fuel economy than the Sonata with the same engine (27 city / 36 highway / 31 combined). The third set of numbers is for the all-wheel-drive version, which will be unique to the Kia. According to the listing, it returns 26 mpg in the city, 34 on the highway and 29 in combined driving. Though all these numbers are for the 1.6-liter, there is another engine coming, which Kia has also previously said will be another turbocharged engine. It will probably be the 2.5-liter for the Sonata N-Line with 290 horsepower and 310 pound-feet of torque. With the Kia K5's option for all-wheel drive, it will join a growing group of midsize sedans with the drivetrain: the Subaru Legacy, Nissan Altima, Toyota Camry and the soon-to-be-discontinued Ford Fusion. Based on the engine size and output, this Kia K5 will be a direct competitor to the Altima and Camry, as well as the Legacy with the naturally aspirated engine. Depending on trim levels, the K5 ties or beats the Camry, which returns 28 to 29 mpg combined. The Altima returns 29 to 30 mpg combined depending on trim level, and the Legacy hits 30 mpg. Related Video: