2023 Kia Soul Lx on 2040-cars

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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

2020 Kia Forte GT Road Test | Budget-friendly sport compact

It’s slim pickings out there for sport compact buyers. Just a decade ago, inexpensive sporty cars were relatively plentiful. Now? Not so much. If thereÂ’s any silver lining, itÂ’s that the few remaining small enthusiast sedans and hatchbacks are by and large quite decent little cars, this 2020 Kia Forte GT included. They also seem to be coming from the darndest places. Back when Mazda and Mitsubishi were still building cars like the Mazdaspeed3 and the Lancer Ralliart, Hyundai and Kia were effectively nowhere to be found in the sport compact segment. Yeah, the Tiburon existed; what more do you want us to say? Today, these Korean juggernauts are producing several affordable, enthusiast-friendly models. While itÂ’s no Stinger, the Forte GT boasts some reasonably credible specs. For starters, itÂ’s powered by a 201-horsepower, 1.6-liter turbo-four that also produces 195 pound-feet of torque. It can be ordered with either a six-speed manual or a seven-speed dual-clutch automatic. The GT also gets bigger brakes up front (12-inchers rather than the 11-inch discs on the base car) and larger wheels with optional Michelin Pilot Sport 4 summer performance tires. Plus, it ditches the base ForteÂ’s twist-beam rear suspension in favor of a multi-link setup, which improves both ride quality and handling. ThereÂ’s a weight penalty to all this added kit, of course. The GT checks in at 2,989 pounds with the six-speed and 3,079 with the dual-clutch unit, amounting to about 300 pounds of added heft compared to a plain-Jane Forte.  The dearth of alternatives in this segment makes it somewhat difficult to put these numbers into context, but the best analogs (aside from the equivalent Hyundai Elantra) would be the VW Jetta GLI and the Honda Civic Si. Volkswagen and Honda have been in this game for decades, and it shows; the GLI has the Forte GT beat by just about every measurement save one – curb weight. The VW is as much as 300 pounds heavier depending on equipment, which is noteworthy considering their dimensions are otherwise just about identical. The Civic is lighter but otherwise goes pretty much spec-for-spec with the Forte GT. The HondaÂ’s edge comes from a helical limited-slip differential and an adaptive suspension, neither of which is found on the Kia. We sampled a loaded-up 2020 Forte GT with the dual-clutch automatic, and for better or worse, we found its real-world performance lined up just about perfectly with its spec sheet.

Kia wants to keep Stinger fresh with frequent variants

Kia is apparently feeling confident enough in the early sales figures of its new Stinger sedan to be mulling ideas for future variants of its GT-inspired fastback. The brand's North American product planner tells AutoGuide it wants to keep the nameplate's lineup fresh with frequent updates and additions. "The reaction has been phenomenal to (the Stinger)," Orth Hedrick, Kia North America product planner, told AutoGuide. "We're doing great, we have a very high mix of buyers, a lot coming from Optima, so we're looking to see if we can grow that. And I think there might be other opportunities down the road." He added that it was still early in the product's lifecycle and that the brand will wait to amass more data from consumers before building out the Stinger lineup. "We're going to be very aggressive for the lifecycle of this vehicle," Hedrick added, "we're going to be very aggressive with the colors. It's a fashion statement. You have to keep the car going with powertrain variants and other stuff coming down the road." Through March, Kia has sold 3,920 Stingers in the U.S., including 1,555 in March alone and not including the 843 it sold in late 2017. That's a fraction of the 50,645 vehicles Kia sold overall during the month, and it puts Kia on pace to sell nearly 16,000 for the full year. It's hard to independently assess whether that should be seen as a successful mark for a performance sedan that starts at $32,795 for the standard 255-horsepower 2.0-liter turbo four-cylinder, much lower than many of the German competitors it's established as benchmarks. Hendrick last year told Wards the Stinger was intended to increase both sales and brand recognition and was aimed squarely at auto enthusiasts. Its U.S. sales are slightly above those of the Alfa Romeo Giulia, which has sold 3,085 through March (this Stinger owners forum thread also offers some interesting guesstimates). And as long as Kia is pleased ... Anyway, if Kia wants to release variants, we're totally cool with that. It's already announced the limited-edition Atlantica, and we're down with more colors and maybe a manual transmission. And while they're at it, why not borrow the 5.0-liter V8 from the Korean version of the K900? Related Video: