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KIA: Walken Closet

Kia quite literally had no other option than to secure Christopher Walken to star in this commercial. It's entitled Walken Closet, and the misspelling is clearly intentional. Watch as Walken portrays himself as only he can (obviously) in this humorous ad. Oh, and the sock puppet. How could you forget the sock puppet? Marketing/Advertising Kia Super Bowl Commercials 2016 super bowl ad

2018 Kia Niro PHEV Review | More MPG than an SUV, less weird than a hybrid

PORTLAND, Ore. — It seems like such a no-brainer. The 2018 Kia Niro PHEV has the body of a little SUV, which is just the thing that everyone, their mother, brother, and friend named Phil are clamoring for at the moment. The rest of the plug-in hybrid segment is dominated by slug-shaped eco mobiles that ape the Toyota Prius or that are literally a Toyota Prius. Personally, I don't want to drive a slug. I also don't want to deal with weird interior controls, weirder interior design or four-person back seats. The Niro is very normal by comparison. Get in, press start, slide completely normal PRNDL shifter into D, and go. Better still, the PHEV doesn't suffer from the laggardly throttle response of the regular hybrid Niro that hampers drivability and makes its EPA-estimated 49 mpg combined a bit of a mirage. You'll either get that mpg and live with an accelerator pedal seemingly unattached to the powertrain, or slot the shifter into Sport and live with fuel economy in the low 40's. That's far superior to the 20-something you'd get in comparably sized SUVs, but still short of the 50-something-mpg in the Toyota Prius, Honda Insight or the Niro's mechanically related Hyundai Ioniq cousin. Compared to a typical, disconnected-feeling PHEV throttle, the Niro PHEV's throttle is perfectly normal, leaving Sport to those moments when you want a little extra zest from your plug-in hybrid (such a moment never seemed to arise). One can assume this is due to the larger battery that allows for greater electric input even when the plug-in battery range is depleted. When filled to the brim, it offers an EPA-estimated all-electric range of 26 miles, a figure I bettered by 1 mile during my evaluation route. That's nearly half of what you can get out of a Chevy Volt or Honda Clarity PHEV, but is similar to the Toyota Prius Prime and Ioniq PHEV. And really, how much you drive in all-electric mode makes the biggest difference. If your daily commute is in the 20-mile range, it doesn't really matter which of the above-mentioned plug-ins you choose. If it's more, though, the others will make more sense. The Volt and Clarity can run on electricity longer, and the Prius Prime and Ioniq are more efficient once their plug-in range is depleted. In the end, though, isn't this really just splitting hairs?

Hyundai-Kia forecasts slowest sales growth in 8 years

Even with the arrival of the new Hyundai Genesis Sedan (above) and the expected introduction of at least two other new vehicles in 2014, Hyundai-Kia is estimating its sales will only increase by about 4.1 percent this year. Bloomberg has found that figure, which works out to a total of 7.86 million vehicles worldwide, to be lower than average analyst estimates of eight million vehicles. If the automaker is correct, that figure will represent the most sluggish growth for the Korean brands since 2006.
Based on an exchange rate of 1,050 won to the dollar - right now it's trading at anywhere from 1,050 to 1,052 depending on where you look - Hyundai is predicting a 3.8-percent uptick for sales of 4.9 million units, while Kia is expecting a 4.7-percent uptick for sales of 2.96 million units. That exchange rate is predicted to be part of what will hamper sales this year, with a stronger South Korean won making Japanese cars more price-competitive when cross-shopped. It's unclear how Hyundai derived its exchange rate, but 1,050 won to the dollar almost matches the 52-week high for all of 2013.
The company chairman mentioned a "low growth era" in the world economy, and weaker US sales are rumored to at least part of the reason John Krafcik recently vacated the post of Hyundai Motor America CEO, a post that has been filled by executive vice president of sales, David Zuchowski. That unexpected news capped a year in which two top execs resigned over quality issues and recalls and Hyundai agreed to settle a consolidated lawsuit over inflated fuel economy ratings for $395 million.