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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Kia calls in 87k Fortes over fan fire issue

An electrical issue on the 2014 Forte has prompted Kia and the National Highway Traffic Safety Administration to issue a recall for 86,880 vehicles across America. The problem stems from the resistor for the cooling fan that the Korean automaker has found could overheat and melt, which would increase the risk of a fire. And fires in an automobile, needless to say, are not a good thing – unless they're occurring inside a combustion chamber. The issue affects units manufactured between December 5, 2012, and April 17, 2014. Owners of said Fortes can expect to hear from Kia to arrange to bring their vehicles in to their local dealer to have the multi-fuse unit replaced – and, for those manufactured between December 5, 2012, and January 27, 2014, the cooling fan as well. Vehicles equipped with the 1.8-liter engine will also have their ECUs reflashed while they're at it. RECALL Subject : Cooling Fan Resistor May Melt Report Receipt Date: JAN 16, 2015 NHTSA Campaign Number: 15V015000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 86,880 Manufacturer: Kia Motors America SUMMARY: Kia Motors America (Kia) is recalling certain model year 2014 Kia Forte vehicles manufactured December 5, 2012, to April 17, 2014. In the affected vehicles, the cooling fan resistor may overheat and melt. CONSEQUENCE: If the cooling fan resistor overheats and melts, there is an increased risk of a vehicle fire. REMEDY: Kia will notify owners, and for vehicles produced from December 5, 2012 to January 27, 2014, dealers will replace the cooling fan resistor and multi-fuse unit. For vehicles produced from January 28, 2014 to April 17, 2014, dealers will replace the multi-fuse unit only. Owners of vehicles with a 1.8L engine will also have the engine control unit software updated. The recall is expected to begin February 24, 2015. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC113. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

2021 Kia Telluride Nightfall Edition is a stealthy appearance package

The Kia Telluride has made quite the splash here in the U.S. The stylish, versatile and well-equipped crossover won the hearts of much of the Autoblog staff, as well as those of buyers. Now, going into its second model year, the 2021 Telluride gets a broody appearance package full of black elements with the Nightfall Edition. The Nightfall Edition will be available on the EX AWD trim equipped with the premium package, as well as the SX AWD and SX Prestige package. Unique to Nightfall is a new, black radiator grille design and 20-inch black wheels with black lug nuts and center caps. Rounding out the look are roof rails, window trim, lower door side molding, skid plates, front bumper side air duct accents and exterior emblems all in gloss black. The Kia logos get a unique dark finish. The SX models’ LED headlights and fog lights get black inner bezels. They also get body-color door handles, which are already standard on the EX. 2021 Kia Telluride Nightfall Edition View 20 Photos The Nightfall package is available on a number of different paint colors, but thereÂ’s now a new Wolf Gray thatÂ’s exclusive to the Nightfall Edition. We donÂ’t yet have pricing details for the 2021 Telluride Nightfall Edition, but weÂ’ve reached out to Kia, and will update the post when we have those figures. It will be available at dealerships “in the second half of the year,” Kia says. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.