2020 Kia Soul Lx on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

2017 Kia Sportage gets bigger and gains bulbous new duds

Anyone who's been keeping an eye on our monthly By The Numbers series of posts knows that crossovers are the kings of the automobile world in 2015. That's not likely to change any time soon, at least so long as gasoline remains relatively cheap and lenders remain willing to offer ever-longer loans with reasonable interest rates. Kia looks perfectly positioned to capitalize on the booming crossover trend with its latest Sportage. The 2017 Kia Sportage is a bit more bubbly on the outside than before, and it's got more interior room thanks to a chassis that's been stretched 1.2 inches longer than the previous model. Two powertrains will be available: a 2.4-liter four-cylinder with 181 horsepower and 175 pound-feet of torque, and a 2.0-liter turbo with impressive figures of 241 hp and 260 lb-ft. A six-speed automatic transmission is standard across the board. All-wheel drive will, of course, be optional, and Kia claims the new Sportage will be more fuel efficient than before. Kia's latest infotainment system will make its debut inside the 2017 Sportage, and it will bring both Apple CarPlay and Android Auto on a seven- or eight-inch screen, though LX models will have a lesser five-inch display. We don't yet know how much the 2017 Kia Sportage will cost, but we'd bet dollars to donuts that it will be competitive with the rest of the compact crossover segment. There's a lot more information to be gleaned from the press release below. First, though, we suggest you watch the video up above to see Kia's latest cute 'ute for yourself as it struts its stuff at the LA Auto Show. Then, Sportage fans are welcome to geek out to our high-res image gallery. All-new 2017 Kia Sportage makes North American Debut at Los Angeles Auto Show Fourth-Generation Sportage Compact CUV Boasts Sophisticated Design, a Refined Premium Interior and Significant Ride and Handling Improvements - Stiffer structure, new suspension, advanced driver assistance systems, and premium materials take Sportage to the head of the class - Cutting-edge design, engaging driving dynamics and intelligent packaging stand out in a staid compact CUV segment - First Kia to offer UVO3, featuring 14 telematics services, 8 GB of music storage, access to onscreen apps and Wi-Fi tethering capability, all free of charge Los Angeles, November 18, 2015 – Kia Motors America (KMA) today unveiled the all-new 2017 Sportage at the Los Angeles Auto Show.

Hyundai, Kia ratchet up fleet sales as retail transactions slide

Automotive News reports both Hyundai and Kia have stepped up fleet sales in an attempt to offset disappointing first quarter results. The Korean automakers saw their sales decline by nine percent compared to last year, while all major competitors managed to increase their sales. That situation marks an inversion of two years ago, when both gained ground after Japanese rivals suffered production and inventory shortages after the country's earthquake and tsunami tragedies.
Now, Hyundai can't come up with enough volume models in popular trim configurations to satisfy buyers, and lower-volume models are also in a snag. At the moment, Hyundai can only build 20-30 percent of Veloster hatchbacks with turbocharged engines while the US market would apparently support closer to 70 percent.
In order to reverse the sales slide, Hyundai and Kia have stepped up fleet sales of the vehicles they do have by some 50 percent, ringing up a total of 42,400 units in the first quarter. By contrast, Automotive News reports the seven largest automakers increased retail volume by seven percent and fleet sales by four percent as a group.