2019 Kia Soul + Wagon 4d on 2040-cars

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Kia Futuron autonomous, electric concept has scales and UFO design

Although the Kia Futuron Concept is styled and literally named to suggest a prospective automobile, it checks all the market trend boxes of right now. It's styled like a crossover coupe. It has all-wheel drive. It's electric. And it is said to have Level 4 autonomy. Oh yes, and it lights up, too.  Unveiled at the 2019 China International Import Expo (CIIE), the Futuron's name is technically two words put together, according to Kia: future and on. "On" is apparently meant to hint at "switched on," as in an electrical switch. Or just consider it Megatron's cousin. The Futuron is about 191 inches long, 61 inches tall, and has a 118-inch wheelbase. For reference, a Kia Stinger is 190 inches long, 55 inches tall, and has a wheelbase of 114.4 inches. Kia says it used a 360-degree design that is inspired by UFOs and flying saucers. A central eye-drawing crease starts at the new interpretation of the "Tiger Nose," disappears in the front wheel arches, and picks up again at the door, where it continues along the body and circles around the rear. The glass canopy roof is diamond-shaped and offers a unique airy design that extends beyond the dashboard. Kia says it wants its future designs to be "confident, sporty and modern, yet also elegant."  One of the key features of the Futuron is the evolutionary "Tiger Face." The headlights and front fascia of the car blend together, thanks to "Star Cloud" lighting. Kia says it pulls from the nebulae in space to create the geometric Matrix lighting. It also uses a "Dragon Skin" surface that mimics scaled armor on mythic Chinese dragons. A kinetic surface allows the car's scales to open and close to reveal daytime running lights or headlights, depending on the time of day. Hypothetically, the Futuron is powered by four in-wheel electric motors, which are fed by a battery beneath the floor of the cabin. Four motors means electric all-wheel drive, which will deliver "lightning-fast responses to driver inputs." Furthermore, sensors, radar, lidar, and cameras make the Futuron capable of Level 4 autonomous driving, which allows the driver to be completely free of road attention or guidance, for the most part. The steering wheel even retracts. Inside, the autonomous capabilities allow for a more flexible design. The Futuron has seats that can be switched between driving or zero-gravity reclining.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Kia to launch four-door coupe next year

Kia has been toying for some time with the idea of building a sporty four-door model. But according to the latest reports from Seoul, the Korean automaker intends to stop showboating and finally put one into production. And it could come as early as next year. Reuters reports that the project known internally as CK will join Kia's lineup as its second rear-drive model, alongside the larger K900. Power would reportedly come in from engines displacing 2.0, 2.2, and 3.0 liters. The target would apparently be the BMW 4 Series Gran Coupe, but with a sportier, more youthful edge. That's something which Kia has been keen to capitalize on since the success of the Soul. It took similarly unconventional approaches with the new Sportage and the recent Telluride concept, but has not managed as of yet to transfer that youthful, unorthodox vibe to the lower-slung side of its lineup. With parent company Hyundai having recently launched the Genesis premium sub-brand, the sporty, young image could be left for Kia to pursue. Only time will tell if Toyota's abandonment of its Scion brand will leave room for Kia to swoop in, or if it'll be a dead end. Reuters anticipates the new Kia to launch in May 2017, with a targeted annual production of 60,000 vehicles worldwide. Expect some elements to carry over from recent four-door coupe concepts like the Novo (pictured) from last year and the GT concept of 2011. Reports have been circulating since then that the latter would reach production. Related Video: