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Kia's second Super Bowl commercial lets booth professionals have their revenge

This is more like it, Kia. After last year's highly successful Adriana Lima-infused Super Bowl commercial for the Optima, we weren't that impressed with this year's Super Bowl ad for the new Sorento called Space Babies that Kia showed us earlier in the week. Its second spot for this year's big game, however, gave us a chuckle.
Called Hotbots and starring Miss USA Alyssa Campanella as a futuristic robot, the ad plays out a fantasy that we know for certain has crossed the minds of many booth professionals. These are the attractive set of women and men who plant themselves next to new cars at auto shows. More than just eye candy, they're usually extremely well educated on the product's specs and features. Despite that fact, they have to put up with constant oogling and questions like, "Do you come with the car?" What this T-1000 won't put up with is fingerprints on her shiny new 2014 Kia Forte, and she does something about it. Watch for yourself below.

2018 Kia Stinger GT First Drive Review | Sleeper of the year

MOJAVE, Calif. — The sunbaked sign at the Hyundai/Kia Proving Grounds clearly indicates the speed limit on the banked oval: 120 miles per hour. But after a few perfunctory triple-digit parade laps, the Kia representative in the passenger seat isn't having any of it. With a wink and nudge, he discreetly permits us a few extra, unrestricted goes around the big course. Never one to turn down track time, we push the 2018 Kia Stinger down the 6.4-mile oval until I see an indicated 164 mph on the straight — the fastest we've ever driven anything built in Korea, let alone many of the contenders in the Stinger's crosshairs. Game on, Kia. The early days of Kia's attempt to conquer the American car market were dominated with an appliance-like sense of economy, one reflecting a scrappy catch-up mentality opposed to the disruptive, luxury challenging tactics du jour. Subsequent attempts to globalize the brand have taken on a definitively more inspired, international flair, and the new Stinger is the strongest harbinger of that direction to date. The movement originated when Hyundai/Kia plucked design boss Peter Schreyer from Audi, eventually moving him up in an unprecedented promotion to one of manufacturer's three group presidents. Not only did Schreyer inject a sleek, contemporary look to the lineup, his promotion proved the brand was dead serious about creating striking designs. The Stinger's styling does not disappoint. Apart from the familiar Tiger Nose grille and the letdown of non-functional (ie, ornamental) "hood vents," the five-seater's proportions and surface treatments feel sharp and fresh, purposeful and clean. Measured from bow to stern, the Stinger is roughly mid-class among its competitive set, while offering the practicality of a sportback design that enables decent rear legroom and 23.3 cubic feet of cargo capacity. But its considerable 114.4-inch wheelbase is among the lengthiest in its class, edged out only by the Audi A7, Porsche Panamera, and BMW 6 Series Grand Coupe. That said, the upper end of Kia's self-ascribed competition might be a bit of a stretch (sorry, pun intended) considering the unlikelihood of Porsche die-hards cross-shopping the $85,000 Panamera against this new kid on the block. The other side of Kia's modern story involves the snagging of performance whisperer Albert Biermann from BMW's M performance division.

The 2021 Kia Seltos and Kia Sportage are nearly the same size inside

The 2021 Kia Seltos unveiled here at the L.A. Auto Show slots between the Soul and Sportage in Kia's crossover lineup, but it's much closer to the latter in terms of size. In fact, the interior dimensions of the two are awfully similar. Take a look at the chart below. Second-row legroom is basically the same, which I can confirm, having sat in both Seltos and Sportage back-to-back. Headroom, however, is indeed better in the Seltos. Shoulder room is even quite similar. Taking a look in the cargo area, the Sportage's advantage seems to come from being deeper. It makes up for the Seltos being boxier, which should explain why it actually has greater maximum capacity.  So, if the two crossovers provide similar interior space (even if the Sportage is bigger outside), what's the point between the two. Why pay the extra $2,000 for a Sportage? For starters, take a look at those engine specs. The base Sportage engine has more horsepower than the Seltos' turbocharged upgrade, while blowing away the base offering.  Moving away from specs, the Sportage (above right) has a higher-quality cabin. The door sills and much of the dash consist of soft, low-sheen rubbery materials. The Seltos has hard plastic in those spots with some rubbery stuff stitched and applied to the dash. And while both Kia interiors have plenty of hard plastic, the stuff in the Seltos has a higher sheen and seems more prone to scratching. It looks and feels cheaper.  Frankly, this pair is awfully reminiscent of the Jeep Compass and Cherokee. They too have similar interior space, but differ in terms of performance, capability and refinement. After the Cherokee's recent facelift, though, at least these two Kias offer more greatly differentiated styling.    Here are photos of both the Seltos and Sportage for further comparison. 2021 Seltos View 29 Photos 2020 Kia Sportage View 2 Photos