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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

2019 Dodge Charger R/T Scat Pack vs. 2018 Kia Stinger GT Comparison | Big bargain bruisers

The Kia Stinger GT is a sporty midsize sedan with a sleek hatchback roof and a luxurious interior, so it makes sense that it's frequently been compared to high-end German cars of a similar description. While it has generally faired quite well against the likes of the Audi A5 Sportback and BMW 4 Series Gran Coupe despite its commoner badge, it's unclear how many potential Audi and BMW buyers are going to also consider a Kia. So, what else can be thrown at it? Well, the Stinger has a bold, brash exterior the Germans can’t match, while boasting loads of space, features and performance at a discount price. You know what that sounds like? The Dodge Charger, which we recently had in the Autoblog garage. It's not exactly an apples-to-apples choice – bigger, no hatch, a pair of extra cylinders – but the two sedans are close on price, especially the 2019 Dodge Charger R/T Scat Pack that arrived at our office with an MSRP of $46,075. ThatÂ’s just a few hundred less than our long-term StingerÂ’s price of $46,620. So I decided to try them back-to-back to see which is the better bargain bruiser. 2018 Kia Stinger View 11 Photos The Charger takes an early lead with its 6.4-liter naturally aspirated V8, which generates 485 horsepower and 470 pound-feet of torque – a big advantage over the StingerÂ’s 365 horses and 376 pound-feet. But itÂ’s not just the power that gives it the edge, itÂ’s that it makes all the right sounds, and itÂ’s so smooth and responsive. Any amount of throttle yields a charmingly round, mellow sound, with just a hint of grit. ItÂ’s vintage American rumble in a modern(ish) wrapper. Additionally, power is so smooth and progressive that itÂ’s easy to dial in the right amount. ThereÂ’s one minor exception in its controllability at launch, as it takes a moment for the torque converter to spin up, and a lazy foot can get the tires to yelp (yours truly and a couple other editors ran into this). The ZF eight-speed automatic shifts seamlessly, whether youÂ’re in automatic or manual mode. The Kia Stinger GTÂ’s twin-turbo 3.3-liter V6 is also a great engine, but it lacks the character and the finesse of the Charger's V8. While that giant 6.4-liter lets out a hearty roar, the Stinger keeps its mouth tightly shut. Only a low, generic mumble from the intake comes from under the hood. And as weÂ’ve talked about before, the throttle response is sluggish, and it takes a moment for boost to build.

Kia previews next-gen infotainment systems at CES

While improving its quality, appeal and market share in recent years, Kia has made tremendous strides in transportation technology as well, and aims to further that at the upcoming Consumer Electronics Show in Las Vegas with new telematics and infotainment systems.
Among the new tech Kia will be displaying at CES this year will be several future advancements to its UVO system. The User-Centered Driver (UCD) concept centers around a widescreen head-up display that projects vital data such as speed, navigation directions and traffic information across 18 inches above the instrument cluster, joined by a 12.3-inch TFT display that presents the information in a 3D view, wireless mobile charging and hand-gesture recognition.
The In-Vehicle Information (IVI) concept uses a multi-display system (based around a 20-inch multi-touch center-console display) that synchronizes with a tablet or smartphone to interface with the concierge service, social networking, parking assist and smart radio functions. The system also enables vehicle-to-vehicle and vehicle-to-infrastructure communication and HD wireless connectivity.