2014 Kia Soul ! on 2040-cars

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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Kia will launch a fully autonomous car by 2030

Kia promises to have a fully autonomous vehicle on sale by 2030, and the South Korean automaker will provide an early preview at that next-gen tech by launching the Drive Wise sub-brand at the Consumer Electronics Show. The new branding will encompass all of the company's advanced driver assistance systems and innovations in the human-machine interface over the next 15 years. Before Kia's fully driverless vehicle hits the street, the company thinks that partially autonomous Drive Wise technology could be ready by 2020. These early steps are largely what the company has on display at CES. Tech like Highway Autonomous Driving and Urban Autonomous Driving use sensors and GPS to allow a model to control itself. An Emergency Stop System can automatically get the car off the road if there's a problem, and an electronic valet would even allow a vehicle to park without a driver inside. Kia took a major step toward its autonomous future in December 2015 when it received permission from Nevada to test driverless tech on public roads there with a Soul EV (pictured above). The company and Hyundai have also pledged $2 billion in research through 2018 to help bring these advanced systems into production. Kia also folds future in-vehicle tech under the Drive Wise branding, and its I-Cockpit concept shows some of these solutions off at CES. This demonstrator of a next-gen vehicle cabin supports gesture controls and can detect an owner's fingerprint to adapt the interior to the person's preferred music and climate settings. Autonomous tech is one of the hottest parts of the auto industry right now, and a host of companies are ready to challenge Kia's coming innovations. For example, General Motors plans to test a network of driverless vehicles with ridesharing service Lyft, and Ford and Google might form a similar partnership. BMW also could show of a concept with a nearly production-ready solution early in 2016. Kia Motors introduces new 'DRIVE WISE' sub-brand for autonomous driving technologies - Kia 'DRIVE WISE' encompasses future Advanced Driver Assistance Systems - DRIVE WISE intelligent safety technologies exhibited at 2016 Consumer Electronics Show in Las Vegas - U.S.

2020 Kia Soul EV First Drive Review | EZ to like

SEOUL, South Korea – The 2020 Kia Soul is the third iteration of the boxy little crossover and the second generation of the battery-powered variant, the Soul EV. While the 2020 Soul overall is mildly upgraded compared to the outgoing model, the Soul EV makes a major leap where it counts: with a new powertrain that more than doubles the stated range to an impressive 243 miles. The new 2020 Kia Soul EV scraps the previous 30-kWh battery for a new, more energy-dense 64-kWh unit, shared with the Hyundai Kona Electric. The battery pack feeds a motor that now makes 201 horsepower – also shared with the Kona Electric, and producing the same horsepower figure as the Soul Turbo. It spins out 291 pound-feet of torque, which is immediately available underfoot. That's enough to chirp the front tires, and it instantly squirts the Soul ahead in the urban cut-and-thrust. It's also plenty powerful enough for high-energy merging onto the freeway. Kia estimates a 0-to-60-mph time of 7.2 seconds. The battery is replenished via standard Combined Charging System (CCS) DC fast charging capability, with the port now behind a flap in the front grille insert. The CCS can handle up to a 100-volt feed at a public charger – should you find one, it can top up the battery (from 20 to 80 percent) in as little as 42 minutes. With a more common 240-volt source, a depleted battery can be replenished in five to six hours – rather than 63 (!) plugging into a standard 120-volt outlet. Owners definitely will want to install a charger at home, and Kia has partnered with Amazon to sell three Kia-recommended 240-volt chargers: A 40-amp Bosch from $764, a 40-amp JuiceBox from $549, and a 32-amp ChargePoint at $699, although others brands and models can be used. Buyers in northern climes will want to check out the Cold Weather Package, which supplements the standard heated seats with a heated steering wheel, upgrades the climate control to a more efficient heat pump, and also adds the capability to heat the battery (when the car is plugged in) for better range in cold conditions. How energetically the car responds to a prod of the accelerator depends on which of the four drive modes you're in: Sport, Normal, Eco, or Eco+. Sport unsurprisingly was our favorite in a half-day drive in and around Seoul. Some drivers might find it too snappy, and of course it also drains electrons the fastest. In Normal mode the car is still spry, while in Eco and Eco+ one really needs to leg the go-pedal.