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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Hyundai, Kia electric vehicles to use Tesla's NACS charging ports starting next year

Hyundai and Kia say that they're adopting North American Charging Standard ports for their electric vehicles in the U.S. and Canada, which will give the vehicles access to thousands of Tesla Superchargers across the two countries and Mexico. Tesla’s Superchargers are coveted by other automakers because Tesla has more direct current fast-charging plugs in the U.S. than any other network, and its stations are in prime locations along freeway travel corridors. Hyundai Motor North America said Thursday that new Hyundai electric vehicles in the U.S. will come with the NACS port starting in 2024's fourth quarter. It will begin in Canada in the first half of 2025. Hyundai's luxury brand, Genesis, will also start using the NACS ports. Kia said it plans to build the NACS port into new electric vehicles sold in the U.S., Canada and Mexico, also in the fourth quarter of next year. “Having this kind of sprawling access to chargers will no doubt boost customer satisfaction, elevate the EV ownership experience, and enable drivers to reach more destinations across the continent on electricity,” Seungkyu (Sean) Yoon, president & CEO, Kia North America and Kia America, said in a statement. Hyundai and Kia electric vehicles with NACS ports will be able to access more than 12,000 Tesla Superchargers throughout the U.S., Canada and Mexico. This will double the size of the DC fast charging network available to Hyundai electric vehicle customers. The Tesla network will be able to support the charging speeds on HyundaiÂ’s advanced Electric-Global Modular Platform vehicles, including IONIQ 5 and IONIQ 6 and the upcoming IONIQ 7. Tesla's electric vehicle plug has steadily moved closer to becoming the industry standard. In June SAE International, formerly the Society of Automotive Engineers, said that it would set performance standards for TeslaÂ’s electric vehicle charging cords. The move by the key U.S. automotive industry organization came just weeks after Ford, General Motors and Rivian said they would join TeslaÂ’s large Supercharger network and adopt its NACS connector in new versions of their electric vehicles. Volvo Cars has also signed a deal with Tesla to join its charging network.

Hyundai, Kia to temporarily close U.S. plants in path of Irma

SEOUL — South Korea's Hyundai and sister car maker Kia said on Monday they planned to temporarily shut down plants in the United States to avoid potential damage from Hurricane Irma. The shut down comes at a time Hyundai's U.S. sales have fallen more than the market average, and after it recently announced plans to expand its SUV lineup and launch a pickup truck in the market in an attempt to reverse the slide. In a statement, Hyundai Motor said it would suspend operation of its Alabama plant for two days - between Monday and Wednesday — while Kia Motors will stop operation of its Georgia plant for one day - between Monday and Tuesday. The suspension is expected to result in lost production of about 3,000 vehicles for both, the Yonhap news agency earlier said on Monday, citing a Hyundai Motor group spokesman. A Hyundai spokeswoman declined to comment on the number. Hurricane Irma took aim at heavily populated areas of central Florida on Monday as it carved a path of destruction through the state with high winds and storm surges that left millions without power, ripped roofs off homes and flooded city streets. Hyundai's U.S. sales are down nearly 11 percent this year through July 31, worse than the overall 2.9 percent decline in U.S. car and light truck sales. Sales of the Sonata, once a pillar of Hyundai's U.S. franchise, have fallen 30 percent through the first seven months of 2017. In contrast, sales of Hyundai's current SUV lineup are up 11 percent for the first seven months of this year. Reporting by Joyce LeeRelated Video: Plants/Manufacturing Hyundai Kia alabama