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Production version of Kia Imagine concept due in 2021

In an interview with Automotive News Europe, Kia Europe COO Emilio Herrera said the Imagine concept that debuted at this year's Geneva Motor Show should turn into a production model "in one or two years." Gregory Guillaime, Kia's European VP of design, said the Imagine is a "large C-segment car" intentionally blurring the distinctions between body types, a press release describing the concept as "drawing together elements of a muscular sports utility vehicle, a sleek and athletic family saloon, and a versatile and spacious crossover." Herrera didn't give any details on how the production version will differ from the concept. Flourishes like the windshield glass flowing uninterrupted into the roof and the 21 interior screens aren't likely to make it out of the studio. We do know that Kia plans a new, pure EV architecture shared with Hyundai. This will support larger, more powerful electric offerings that boast more range than products like the Kia e-Niro and Soul EV. The e-Niro is rated at 282 miles on Europe's WLTP cycle, it's said Kia wants to hit 500 miles of range. The automaker would only say of the Imagine's powertrain that it is "a low-mounted, induction-charged battery pack that powers a compact drivetrain." More importantly, the powertrain will focus on performance, "approaching electrification purely from an emotional point of view,” and pitched by Autocar as competing against EVs like the Polestar 2. As a C-segment competitor like the Ford Focus or Volkswagen Golf, the chances of the Imagine making it to the U.S. are unknown. Herrera made his comments in a conversation about Europe's impending CO2 emissions regulations. At one point, Herrera explained the five methods he sees for dealing with the emissions caps, and we can already divide automakers among those five tactics. The Imagine, and other Kia vehicles with alternative powertrains on the way, are how the Korean automaker will avoid fines. The full interview is worth a read. Herrera lays out some of the difficulties in the EV landscape, such as achieving the necessary volumes, pricing, and battery supply, and explains why he doubts some competitor's claims about launching inexpensive subcompact EVs. Related Video:    

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

2018 Kia Niro PHEV Review | More MPG than an SUV, less weird than a hybrid

PORTLAND, Ore. — It seems like such a no-brainer. The 2018 Kia Niro PHEV has the body of a little SUV, which is just the thing that everyone, their mother, brother, and friend named Phil are clamoring for at the moment. The rest of the plug-in hybrid segment is dominated by slug-shaped eco mobiles that ape the Toyota Prius or that are literally a Toyota Prius. Personally, I don't want to drive a slug. I also don't want to deal with weird interior controls, weirder interior design or four-person back seats. The Niro is very normal by comparison. Get in, press start, slide completely normal PRNDL shifter into D, and go. Better still, the PHEV doesn't suffer from the laggardly throttle response of the regular hybrid Niro that hampers drivability and makes its EPA-estimated 49 mpg combined a bit of a mirage. You'll either get that mpg and live with an accelerator pedal seemingly unattached to the powertrain, or slot the shifter into Sport and live with fuel economy in the low 40's. That's far superior to the 20-something you'd get in comparably sized SUVs, but still short of the 50-something-mpg in the Toyota Prius, Honda Insight or the Niro's mechanically related Hyundai Ioniq cousin. Compared to a typical, disconnected-feeling PHEV throttle, the Niro PHEV's throttle is perfectly normal, leaving Sport to those moments when you want a little extra zest from your plug-in hybrid (such a moment never seemed to arise). One can assume this is due to the larger battery that allows for greater electric input even when the plug-in battery range is depleted. When filled to the brim, it offers an EPA-estimated all-electric range of 26 miles, a figure I bettered by 1 mile during my evaluation route. That's nearly half of what you can get out of a Chevy Volt or Honda Clarity PHEV, but is similar to the Toyota Prius Prime and Ioniq PHEV. And really, how much you drive in all-electric mode makes the biggest difference. If your daily commute is in the 20-mile range, it doesn't really matter which of the above-mentioned plug-ins you choose. If it's more, though, the others will make more sense. The Volt and Clarity can run on electricity longer, and the Prius Prime and Ioniq are more efficient once their plug-in range is depleted. In the end, though, isn't this really just splitting hairs?