2011 Kia Soul Sport on 2040-cars

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Kia Niro sets arbitrary Guinness World Record for fuel mileage and nobody cares

For an individual, setting or breaking a Guinness World Record is something worth bragging about at the pub. For a company, it's a marketing tool. The Niro crossover is Kia's first dedicated hybrid, with a company-estimated 50 miles per gallon combined rating, which is enough to set it apart. A world record, though, sounds cool and official, even if they're a dime a dozen these days. Kia presumably paid Guinness its consultation and licensing fees, created a new record category, put hypermiler Wayne Gerdes and co-driver Robert Winger behind the wheel, and off they went to create a very specific piece of history. The record Kia set with the Niro is for the lowest fuel consumption driving across the USA from coast to coast in a hybrid car. The final score: an impressive 76.6 mpg. The stock 2017 Kia Niro traveled 3,715.4 miles from Los Angeles City Hall to New York City Hall on just over four tanks of gas for a total of 48.5 gallons. This isn't the first time Kia and Gerdes have made it into the book you used to love to flip through at your grade school book fair. In 2011, the pair set a Guinness record by driving through the lower 48 states in an Optima Hybrid getting 64.55 mpg. A Honda Insight now holds that record (74.34 mpg). As Guinness World Records become increasingly abundant, they might mean less to the general, non-record-holding public. They're still a source of pride for the record holders. "We're extremely pleased with the Niro's record-breaking performance," says Kia product planner Orth Hedrick. "We set out to build a vehicle that offers real-world utility, great looks, and fantastic mileage, and setting the Guinness World Record title confirms our achievement." Building a dedicated hybrid crossover from the ground up is hard work. 76.6 mpg is an achievement. A Guinness World Record? Anyone can do that. Related Video: Featured Gallery 2017 Kia Niro Sets Guinness World Record Related Gallery 2017 Kia Niro: Chicago 2016 View 16 Photos News Source: Kia Green Kia Fuel Efficiency Hybrid hypermiling kia niro

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

2020 Kia Telluride crossover moves the brand upscale, and a bit off-road

Kia added its newest and largest entrant to its lineup, unveiling the designed- and made-in-America Telluride as its new flagship. It's a handsome and sporty midsize three-row SUV that seats eight, offers upscale interior perks and safety technology, plus off-road capability. The reveal brings the Telluride full circle from its origins as a concept first shown in Detroit three years ago. Kia will emphasize its rugged looks and comfortable, well-appointed interior when it goes on sale later this year as a 2020 model and takes on well-entrenched competitors like the venerable Ford Explorer (itself redesigned for 2020) and the Jeep Grand Cherokee. Designed at Kia's studio in Southern California, the Telluride deliberately harkens to the boxy appearance of O.G. SUVs like the aforementioned Explorer, with a long hood and wide grille, a clean side profile and upright windshield. Nameplates adorn both the leading edge of the hood, atop the grille, and on the liftgate, with stacked headlights, inverted L-shaped taillamps and a sculpted rear skid plate with integrated twin exhaust tips. The Telluride is powered by a 3.8-liter direct-injection V6 making 291 horsepower and 262 pound-feet of torque mated to an eight-speed automatic. There's four-wheel independent suspension and stiff, torsionally rigid body structure owing to an advanced high-strength steel monocoque shell. The rear suspension is self-leveling, with the ride height automatically calibrated depending on the load to benefit control and stability. Four driving modes are offered — Smart, Eco, Sport and Comfort — plus Snow and AWD Lock settings when needed. On-demand all-wheel drive will be an option, distributing torque between the front and rear wheels depending on road conditions and the driver's input. Kia says it's based on electro-hydraulic AWD coupling and constantly redistributes power between the front and rear wheels depending on drive mode — for example, splitting it 65 percent to 35 percent between the front and rear wheels in Sport mode. Inside, there's a wide console that emphasizes the horizontal, with an available 10.25-inch color touchscreen. There's simulated brushed metal and matte-finished wood, interior hooks to hang packs and bags, ceiling-mounted climate control in the second row and reclining third-row seats.