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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

2018 Kia Stinger GT Long-Term Review Update | It's an ideal grand touring car

When you think GT car, you probably conjure up images of European sports coupes. Aston Martin DB11s, Ferrari Portofinos and the like. Surely you think of the Maserati Gran Turismo, its name literally being the long form of GT. They all share some key features. They're incredibly beautiful and stylish, they're very fast and they're actually reasonably comfortable and practical. You know what else fits that description? Our 2018 Kia Stinger GT. It nails all those criteria, and for a heck of a lot less money than those exotic coupes. First off, the Stinger GT is arguably the most distinct and exciting car in its small-to-midsize luxury sport sedan segment. It looks hunkered down over its massive 19-inch wheels. The proportions are proper with a long nose, short deck, and plenty of space between the front wheels and the base of the windshield. Its fastback shape both evokes classic coupes while also disguising its practical hatchback. It's a car with real presence wherever it goes, and the fact that it isn't selling in Camry numbers means that it's still rather cool to see one in the wild. In fact, when I came back from one of my press trips and was on the airport shuttle back to the parking lot, the driver became really excited when he saw I was driving our Stinger. He started asking me questions about it and how much he loved it when he saw it at the last Detroit Auto Show. So that's style nailed down. As for performance, the Stinger GT has plenty of that, too. Even though it's been in our fleet a few months, the twin-turbo V6 still impresses with its 365 horsepower and 376 pound-feet of torque. After just a minute delay when hitting the skinny pedal, boosted power hits with a rush, and of course that power is available throughout the rev band, meaning you never have to work the engine hard to go fast. It's coupled with an extremely composed chassis that doesn't lean too much, and is happy to leap into action at the behest of the very quick steering wheel. This all-wheel-drive model does feel a little less quick to turn in than the rear-drive model we had earlier this year, but it does also provide a certain feeling of security if the rear gets loose. Its big Brembo brakes bring the Stinger to a halt in a hurry, too, and with solid brake feel. It's all good enough that senior editor Alex Kierstein took one to a racetrack. The biggest issue I have with the car is the transmission.

2018 Kia Niro bests Prius and Ioniq with IIHS Top Safety Pick Plus rating

The Insurance Institute for Highway Safety has recently tested the 2018 Kia Niro, and the car came out well. The organization gave it the Top Safety Pick+ award, which goes to cars that meet the organization's most stringent safety requirements. While good on its own, the Niro's new commendation also stands out because its corporate cousin, the Hyundai Ioniq, and its close competitor the Toyota Prius only received the plain Top Safety Pick award. The Niro earned this score by getting a "Good" rating, the highest IIHS bestows, in every single crash test, including the difficult small overlap test for both passenger and driver. It also received a "Good" rating for its optional HID headlights, and the optional forward collision prevention system managed to prevent a collision at speeds up to 25 mph. This brings us to a caveat to the Niro's scores, though. The highly rated headlights and forward collision prevention system are options that don't come standard on base models of the Niro. The headlights only become available on the second-highest EX trim, and are standard on the top Touring trim. The forward collision prevention system is not available on the base FE trim, but it is an option starting with the second-lowest LX trim, and is standard on Touring. Related Video: Featured Gallery 2017 Kia Niro Hybrid: First Drive View 20 Photos Image Credit: Kia Green Kia Safety Crossover Hatchback Hybrid kia niro