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Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

Driving the Kia K5 and Mini Cooper JCW GP, plus an interview with Jimmy Chin | Autoblog Podcast #637

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and News Editor Joel Stocksdale. They veer off right away into talking about their dream project garages. Next up is news, including some info on the next Nissan Z car, the Honda Fit being discontinued in the U.S., new Mercedes-Benz EQS details, and some talk about the new, electric GMC Hummer being adapted for the military. Then they talk about driving the new Kia K5 sedan and the Mini Cooper JCW GP, before they opine about the 1966 Pontiac GTO. Autoblog Senior Producer Chris McGraw interviews Oscar-winning filmmaker Jimmy Chin about his collaboration with Ford for the Bronco reveal, and more. Finally, our editors help a listener in the U.K. pick a used vehicle in the "Spend My Money" segment. Autoblog Podcast #637 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Some thoughts on project cars News Nissan suggests the next-generation Z won't be electrified at launch Fit Is Gone! Honda drops subcompact hatch in U.S. Mercedes-Benz announces the electric EQS will offer over 435 miles of range GMC's electric Hummer could someday serve alongside the Humvee in the U.S. Army Driving the 2021 Kia K5 Driving the 2020 Mini Cooper JCW GP 1966 Pontiac GTO: Love it or hate it? We talk Ford Bronco and other adventures with Oscar-winning filmmaker Jimmy Chin Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2019 Kia Forte Second Drive Review | The notes say it's a good choice

The 2019 Kia Forte is one of those cars that impresses and pleases with its well-rounded goodness. It has few foibles, its engineers and designers capably checked as many boxes as they could, and after a week spent driving around town running errands, I found myself saying, "Yeah, this could be my permanent car for driving around town running errands." And yet, if it wasn't for my test drive notes, I'm pretty sure I would've forgotten the Forte. Its styling is handsome and will certainly age well, but it's not bold nor particularly memorable. The gray paint doesn't help. The interior is well-equipped and sensibly laid out, but I had to consult the photo file to recall what it looked like. The Mazda3 and new Toyota Corolla had no such problems. The driving experience, which is perfectly pleasant and vice free around town, merely manages to demonstrate poise and not be flummoxed by mid-corner heaves when pushed on a mountain road. Multiple drive settings are included — a nice touch — and although Normal is just a little too light and numb, even when driving on the highway, the Sport setting dials in just the right amount of extra effort. So too does the "Smart" setting, which I assume lived up to its name by figuring out how I'd prefer my steering. And yet, it could use more feel and is certainly not a Stinger in a small package. Again, I don't need notes to remember what the wheels of the Mazda3, Honda Civic and Corolla Hatchback felt like in my hands. The Forte ... ah ... So this compact Kia comes standard with a neuralizer from " Men in Black" that wipes out your memories after contact. Oh well. Because what it lacks in memorability, it makes up for with that general foible-free goodness. Take the infotainment system as but one example. The Forte's standard 8-inch touchscreen is a paragon of user friendliness and includes Apple CarPlay and Android Auto. The Honda Civic's, by contrast, is wonky and optional. The Corolla's can't be had with Android Auto. The Mazda's isn't a touchscreen. The cabin? It's spacious for four adults aboard. Driver seat comfort? The eight-way power adjustment was spot on for this 6-plus-footer. The trunk? It has 15.3 cubic feet, which is midsize sedan territory, and even bests the previously-thought-to-be jumbo Honda Civic (15.1 cubic feet). The in-car storage?