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2014 Kia Soul gets new 'Totally Transformed' hamster commercial

The lovable, anthropomorphic hamsters from Kia are known for electronic dance music, head bopping, and of course, a certain funktastic Korean box-on-wheels. With a new Soul on the way, the adorable rodents need to be ready to appear alongside the resculpted crossover. Only one thing could get them ready in time - cue the training montage.
The commercial, called Totally Transformed, features Lady Gaga playing in the background, along with gratuitous footage of the hamsters shedding some weight. The Kia designers also get some attention, as they're hard at work designing the hamsters' new ride. Take a look below for the full, 91-second spot.

K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.

2018 Kia Stinger GT AWD Review: A 1,400-mile grand tour in Kia's grand tourer

They call the 2018 Kia Stinger a GT. It's powerful and sleek with a low-slung seating position, quick steering and, even with all-wheel drive, a tail-happy nature. It looks killer in red. And with its V6-powered engine, the letters GT are even festooned upon its liftgate. Well, that's nice, but how does it actually deliver on the grand-tourer formula of rapid, comfortable and stylish transportation? Well, to find out, I put the Stinger GT to a grand-touring test. Starting in the western Rockies and the remote ski town of Crested Butte, Colo., my destination would be home in Portland, Ore. The Google-suggested way is 18 hours on mostly Interstates 70, 15 and 84. However, interstates are boring and are better suited to a perfectly capable but utterly soulless family transportation appliance. A proper grand tour should include two-lane highways and scenic detours, so that's exactly what I'd do. It would add hours and miles, but also, most hopefully, a vastly more memorable experience. Well, as my photos will attest, the scenery didn't disappoint. And, as you'll see in the videos, neither did the Stinger. Episode 1: Setting Off Episode 2: It's a hatchback! Crested Butte, Colo., to Moab, Utah Crested Butte is way off the beaten path, a charming mountain village deep in the western Colorado Rockies mostly free from the usual uber-commercial, Disney-like feel of ritzier, easier-accessed ski towns. Its main street thoroughfare, authentically Western rather than engineered to be so, is surrounded by scattered subdivisions and majestic mountains beyond. It had been buried in 9 feet of snow just a few weeks prior. The local citizenry didn't seem particularly bothered by that. Though most of that 9 feet had melted, the ground was still very much white, requiring the Stinger GT to shed its usual summer rubber in favor of Michelin Pilot Alpin PA4 winter tires. These are specifically intended for performance car applications like the Stinger, sacrificing just a smidge of icy traction in favor of superior handling and steering feel when on dry pavement. There's no need to delay the verdict here: after 1,400 miles, the Stinger felt just as generally compelling and dynamic on the Alpins as when I drove it last November in Southern California on summer tires. The other half of the Stinger's snow defense is the GT's optional all-wheel-drive system, which adds $2,000 to its price tag (as-tested $52,300).