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8 new cars that are selling below MSRP

Car shopping has been a frustrating activity for many people in recent years, as strained new car inventories have led to markups and elevated prices across the board. It’s been difficult to find vehicles at anywhere near a reasonable price, and some in-demand models are still listed at a premium today. iSeeCarsÂ’ most recent study looked at several aspects of the new and used vehicle markets and found a handful of models that are selling at a discount – a rarity in todayÂ’s world. Most of the vehicles selling below MSRP in October were electric, though the Nissan Armada and Infiniti QX80 made the top eight. To be clear, weÂ’re not talking about huge discounts here – the Kia EV6 was selling with the largest discount of 3.1%. The other models on the list include: Kia EV6: -3.1 percent off MSRP Ford F-150 hybrid: -2.8% Hyundai Ioniq 6: -2.7% Nissan Armada: -1.8% Hyundai Ioniq 5: -0.9% VW ID.4: -0.6% Kia Niro EV: -0.3% Infiniti QX80: -0.2% Electric and hybrid vehicles like the Kia and Ford have been selling at a premium for a long time, as they experienced stronger than expected demand and had challenging early production runs. That theyÂ’re now selling at a discount could indicate wavering buyer demand, but itÂ’s too early to start sounding any serious alarm bells. Though some models are getting cheaper, the industry average is still heading in the wrong direction. The average MSRP of new cars sold last month was $42,510, while the average sales price was $46,077. That 8.4% overage is surprising to see so many months after the worst of the pandemic has passed. iSeeCarsÂ’ executive analyst Karl Brauer had a few words of encouragement, however, saying, “There are still very few ‘dealsÂ’ in the new car market. Shoppers looking to pay below MSRP for a new car will have to do their research, but a small number of models can be bought below sticker price.” Green Ford Hyundai Infiniti Kia Nissan Volkswagen Car Buying cheap cars

2019 Kia Sorento three-row crossover will start at $25,990

Kia's refreshed three-row 2019 Sorento will start at $25,990 and be offered in five trim levels, including all-wheel drive options, when it hits showrooms later this year. Kia first revealed the updated crossover at the L.A. Auto Show in November, showing off more refined exterior features including new front and rear fascias with updated grille, revised headlamps, new rear bumper, tail lamps and a revised lift gate. Seven-passenger seating and a 7-inch touchscreen interface with Android Auto and Apple CarPlay integration will both be standard in the 2019 model, while the optional 2.0-liter four-cylinder turbo engine is no more. In its place is the carry-over base 2.4-liter inline-four with a revised six-speed automatic, plus an optional 3.3-liter V6 with a new eight-speed automatic transmission. A diesel version is also forthcoming. Inside the Sorento there's a new steering wheel, shifter knob and revised air vents and gauges. Options include the Advanced Driver Assistance Systems package on the EX, SX and SX-L trims, which bring lane-keeping assistance and driver-attention warning technologies, and a premium Harman Kardon surround-sound system. The fully loaded SXL trim starts at $44,690 for front-wheel drive and $46,490 for all-wheel drive and includes LED headlights with high- and low-beam assist, LED fog lights, wireless phone charging and front parking sensors, among other perks. A Magna Dynamax intelligent all-wheel-drive system is available on all trim levels except the base front-wheel drive L and features a 50-50 locking center differential and torque vectoring. The new Sorento's starting price is right in line with its 2018 predecessor and keeps it priced competitively with three-row crossover competitors like the Subaru Ascent, which starts at $31,995, and the Volkswagen Tiguan, which starts at $24,595. Sales of the Sorento fell 13 percent in 2017 to 99,684, making it Kia's fourth top-selling vehicle behind the Optima, Soul and Forte. Related Video: Featured Gallery 2019 Kia Sorento: LA 2017 View 12 Photos Image Credit: Kia Kia Crossover kia sorento subaru ascent three-row

Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.