2022 Kia Sorento Sx on 2040-cars

Auto blog

Kia Niro sets arbitrary Guinness World Record for fuel mileage and nobody cares

For an individual, setting or breaking a Guinness World Record is something worth bragging about at the pub. For a company, it's a marketing tool. The Niro crossover is Kia's first dedicated hybrid, with a company-estimated 50 miles per gallon combined rating, which is enough to set it apart. A world record, though, sounds cool and official, even if they're a dime a dozen these days. Kia presumably paid Guinness its consultation and licensing fees, created a new record category, put hypermiler Wayne Gerdes and co-driver Robert Winger behind the wheel, and off they went to create a very specific piece of history. The record Kia set with the Niro is for the lowest fuel consumption driving across the USA from coast to coast in a hybrid car. The final score: an impressive 76.6 mpg. The stock 2017 Kia Niro traveled 3,715.4 miles from Los Angeles City Hall to New York City Hall on just over four tanks of gas for a total of 48.5 gallons. This isn't the first time Kia and Gerdes have made it into the book you used to love to flip through at your grade school book fair. In 2011, the pair set a Guinness record by driving through the lower 48 states in an Optima Hybrid getting 64.55 mpg. A Honda Insight now holds that record (74.34 mpg). As Guinness World Records become increasingly abundant, they might mean less to the general, non-record-holding public. They're still a source of pride for the record holders. "We're extremely pleased with the Niro's record-breaking performance," says Kia product planner Orth Hedrick. "We set out to build a vehicle that offers real-world utility, great looks, and fantastic mileage, and setting the Guinness World Record title confirms our achievement." Building a dedicated hybrid crossover from the ground up is hard work. 76.6 mpg is an achievement. A Guinness World Record? Anyone can do that. Related Video: Featured Gallery 2017 Kia Niro Sets Guinness World Record Related Gallery 2017 Kia Niro: Chicago 2016 View 16 Photos News Source: Kia Green Kia Fuel Efficiency Hybrid hypermiling kia niro

Behold, Kia's Space Babies Super Bowl commercial

Kia is out to answer life's big questions in its ad for the upcoming Super Bowl. Questions like: Where do babies come from? The spot follows one father as he spins a tale to shield his young son from the world of adult truths. The story starts on planet Babylandia, where infants of every species live in peaceful coexistence until they're called to Earth. When that happens, the adorable little beings suit up and take a nine-month journey through space to their new home before parachuting from the heavens. Sure beats that tired old stork yarn.
Oh, and we forgot to mention there's a 2014 Kia Sorento in the spot as well. You can check out the whole shindig below for a quick chuckle. Expect to see the spot air during the fourth quarter of the Super Bowl, and keep your eyes peeled for the new Forte spot. We hear tell that ad features Alyssa Campanella in a robot get up. No, we don't get it either.

2021 Kia Optima revealed in K5 form for South Korea

Less than a week after teaser drawings were released, the 2021 Kia Optima midsize sedan has been revealed in the form of the South Korean-market K5. The overall design matches the renderings closely, giving the car a more aggressive look, but it is still clearly an Optima. The company hasn't revealed the car's interior and mechanical specs, though. The front of the new Optima is more blunt with a grille that leans forward almost like that of a Dodge Charger. The headlights blend into the grille, and it has parts that trail off into the fenders. The grille has a three-dimensional mesh that Kia says was inspired by the rough texture of shark skin. The sides of the car feature modest curves to give it a muscular look. The greenhouse has a similar shape to that of the current car, with fastback rear pillars and tall rear quarter windows. Chrome bars trace the roof rails to the base of the rear pillars like on the current car, but now they meet in a curve around the top of the trunk lid. At the back is the most significant departure from the current car, a full-width taillight bar. With the car revealed in South Korea, it probably won't be long before we see the American-market car revealed. Under the skin will probably be the same powertrains as those in the new Hyundai Sonata. That means a choice of either a naturally aspirated 2.5-liter four-cylinder engine making 191 horsepower or a turbocharged 1.6-liter four-cylinder making 180 horsepower. Both will be coupled to an eight-speed automatic. Expect hybrid variants and possibly a more powerful turbo 2.0-liter engine coming down the road.