2018 Kia Sorento 2.4l Lx on 2040-cars

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Minivans and hybrids shopped by men and women equally

Men love fast, exotic cars, and women want something safe and practical – at least that is the way conventional thinking goes. But a new study challenges these old beliefs. According to the auto information aggregators at iSeeCars, both sexes shop for minivans and hybrids equally. The study also dug deeper into the different browsing habits between genders. For instance, women are twice as likely to shop for Kia and 67 percent more likely to shop for Hyundai. Men are seven percent more likely to buy American cars. Both sexes shop the German brands equally. It seems that men might be slightly greener in their shopping because they are twice as likely to browse electric cars and two and a half times more likely to look at diesels. Still, the old stereotype of men wanting a more performance-oriented car is not entirely false. They also are more likely to look at cars that cost over $45,000, and men are still more likely to buy a sports car. "Men like fast, flashy cars. They are performance oriented, even if they have to shell out more money," Phong Ly, cofounder and CEO of iSeeCars, said in an interview with CBS MoneyWatch. "Women are looking for the best value." The iSeeCars study got its data directly from dealers and online sellers like eBay Motors, then determined sex based on first name and excluded gender-neutral names. What it shows is that even if men might like browsing for fast cars, practicality and economy win out in the end. It's still fun to look, though. News Source: iSeeCars via CBS News MoneyWatchImage Credit: Shutterstock / Deklofenak Hyundai Kia Car Buying Minivan/Van Electric Hybrid

Kia, Mercedes, Carmax poised to return to NBA after league bans Sterling

NBA Commissioner Adam Silver dispatched some swift justice yesterday on the bigoted owner of the Los Angeles Clippers, Donald Sterling. The 80-year-old billionaire was banned for life and fined $2.5 million for making strongly racist remarks that were recorded on tape. Commissioner Silver has also vowed to try and force Sterling to sell the Clippers in a bid to sever any and all connection between him and the NBA.
Sponsors had rapidly abandoned the Clippers, with covers like the one above going up on sponsor logos during a playoff game against the Golden State Warriors earlier this week, due to the strong and vocal public condemnation of Sterling and his views. With the punishments in place, though, the door has been opened for Kia, the southern California dealer group for Mercedes-Benz and used-car retailer CarMax (among other, less auto-related organizations like State Farm, Red Bull and Sprint) to renew their sponsorship with the team.
"We stand with the Commissioner, the league, the players and the fans condemning Mr. Sterling's views. We look forward to a positive resolution and continuing our relationships within the NBA community, including our league and team sponsorships and our personal ties to [Clippers star] Blake Griffin," Kia said in a statement obtained by Automotive News.

Kia begins developing a Hummer-like military vehicle based on its burliest SUV

Kia confirmed its global range of SUVs will soon include a Hummer-like off-roader developed primarily for military use. While the model will report for combat in South Korea, it might end up rock crawling in Moab. Engineers are currently developing the truck, which is described as an open-top all-terrain vehicle (ATV), but they're not starting from scratch. Kia explained the model will be built on a frame borrowed from the Mohave, a civilian SUV that received comprehensive updates in 2019. It probably doesn't ring a bell because it's not sold in the United States, where the biggest member of the company's range is the Telluride. And yet, it's not entirely foreign. It's an evolution of the V8-powered Borrego introduced in America in 2009 and canceled for 2010. Kia released a rendering that illustrates what the model could look like, and it depicts an off-roader which shares absolutely no styling cues with any member of the firm's current line-up. Don't look for friendly hamsters here. Boxy and tall, it's strongly reminiscent of the AM General Humvee, GM Infantry Squad Vehicle and the Toyota BXD10, which is hardly a surprise and almost inevitable. All of these vehicles were created by following the same basic guidelines. What soldiers in South Korea will receive is admittedly of little interest to most American enthusiasts, but you might not need to travel across the Pacific to slip behind the wheel. Kia pointed out the lessons it learns from developing the ATV will help it improve the durability of its civilian models. Better yet, the yet-unnamed truck will spawn variants for different industries, including the industrial and leisure sectors. While nothing is official yet, the lucrative leisure segment's gravitational pull is what transformed the Humvee into the Hummer, and what turned the BXD10 into the BXD20, which was also called Mega Cruiser and sold in tiny numbers during the 1990s. Kia expects the first ATV prototypes will be ready in 2021. Production will start by the middle of the 2020s. What else is Kia sending to battle? Simultaneously, the company is developing 2.5- and 5-ton trucks for the South Korean military. Unlike the ATV, they won't be related to series-produced cars built for commuters. Both will be built on a standardized platform to keep development and manufacturing costs in check, and they'll be powered by a 7.0-liter turbodiesel engine bolted to an automatic transmission.