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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

2014 Kia Optima is better by a nose

Kia is showing off a slew of vehicles here in New York, including the ever-so-slightly refreshed 2014 Optima sedan you see here. The brunt of the changes surround the new front fascia, with repositioned LED lighting above the headlamp units and some new quad-LED fogs rounding of a touched-up front bumper. At the rear, Kia has reworked the taillamps, and of course, LEDs are found there, as well.
Other changes to the Optima for 2014 include the additions of two new displays inside the cabin - a 4.3-inch TFT display in the gauge cluster and a larger, eight-inch high-resolution screen that houses the navigation and infotainment data. There are also new seats inside the Optima, which are hopefully more comfortable and offer better bolstering than the decidedly flat chairs found in the current car, plus Kia has added available new safety features like blind spot monitoring and cross-traffic alert.
The powertrain offerings have not changed for 2014 - base cars still get a naturally aspirated 2.4-liter engine while the SX models get the 2.0-liter turbo. There is, however, a new Drive Mode Select system specifically for the SX, which adjusts transmission shift points and steering weight for a more engaging dynamic, or so we're told. (The Optima Hybrid model did receive upgrades to its battery and electric motor just recently, but those changes technically hit during the 2013 model year - it is not immediately clear if the gas-electric model will receive the updates shown here).

2025 Toyota 4Runner is here, Chevy Corvette ZR1 teased | Autoblog Podcast #827

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Electric, John Beltz Snyder. The big news of the week is the reveal of the 2025 Toyota 4Runner. Chevy teased the 2025 Corvette ZR1, Alfa Romeo previewed its Milano EV and BMW announced the M5 Touring. Tesla cut the price on the Model Y, canceled a lower-cost EV and is doubling down on robotaxis. Disneyland's Tomorrowland cars are going electric. This week, we've been driving the Toyota GR Corolla and Supra, as well as the Kia EV9. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #827 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2025 Toyota 4Runner (finally!) revealed Chevy teases summer reveal of 2025 Corvette ZR1 Alfa Romeo Milano revealed as brand's first full EV offering BMW M5 Touring confirmed: Wagon lovers rejoice! Tesla Model Y price cuts / lower-cost Tesla model canceled / Tesla pivots to robotaxis Disneyland's Tomorrowland cars are ditching fossil fuel, and Disney World ought to do the same Cars we're driving 2024 Toyota GR Corolla 2024 Toyota GR Supra 2024 Kia EV9 Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Alfa Romeo BMW Kia Toyota Coupe Crossover Hatchback SUV Wagon Electric Future Vehicles Hybrid Luxury Off-Road Vehicles Performance