2015 Kia Sorento Sx on 2040-cars

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2021 Kia Seltos falls short of IIHS Top Safety Pick

The 2021 Kia Seltos missed out on an Insurance Institute for Highway Safety (IIHS) Top Safety Pick award due to under-performing headlights, the organization announced Thursday. Kia's new baby SUV aced the safety watchdog's crash safety and collision avoidance tests, but none of its available trims had headlights capable of scoring at least an "Acceptable" rating in IIHS testing.  "With at least one good or acceptable headlight rating, the Seltos would have qualified for a 2020 TOP SAFETY PICK award. Good or acceptable headlight ratings across all trim levels would have earned it the higher-tier TOP SAFETY PICK+ award," IIHS said in its announcement.  IIHS updated its testing regimen for the 2021 model year, further emphasizing the performance of exterior lighting and pedestrian safety systems. Previously, a vehicle could receive a Top Safety Pick Plus rating so long as it at least had optional headlights that performed well; this year, vehicles must have headlights rated at least "Acceptable" on all trim levels to qualify for the highest ratings. The lesser Top Safety Pick designation is more lenient, but Kia's new entry falls short of even those requirements. Kia offers three different headlight configurations on the Seltos — two halogen and one LED — and all three were rated "Poor" due to inadequate illumination in curves, says IIHS. Its other equipment, including its optional collision mitigation systems, all received high marks.  The base-model LX comes standard with all-wheel drive, but is woefully devoid of advanced safety features, coming with only a rear seat occupancy reminder and government-mandated tech such as a rearview camera and lots of airbags. Above the LX, the Seltos gets standard forward collision warning with pedestrian detection and automatic emergency braking, lane-departure warning and lane-keeping assistance, a driver inattention warning system and automatic high beams. The EX, S Turbo and SX Turbo add blind-spot and rear cross-traffic warning, while the SX Turbo adds adaptive cruise control with stop-and-go capability and an enhanced automatic emergency braking system that includes cyclist detection. Related Video:    

KIA: Walken Closet

Kia quite literally had no other option than to secure Christopher Walken to star in this commercial. It's entitled Walken Closet, and the misspelling is clearly intentional. Watch as Walken portrays himself as only he can (obviously) in this humorous ad. Oh, and the sock puppet. How could you forget the sock puppet? Marketing/Advertising Kia Super Bowl Commercials 2016 super bowl ad

Hyundai, Kia, Genesis will get chip maker NVIDIA's infotainment in deal

Chip maker NVIDIA Corp on Monday announced that Hyundai Motor Group will use the NVIDIA DRIVE in-vehicle information and entertainment system for all its Hyundai, Kia, and Genesis models from 2022. NVIDIA said the luxury vehicle division of Hyundai, Genesis, already uses NVIDIA DRIVE for its GV80 and G80 models. (You can read a bit about the Genesis infotainment systems in Autoblog's recent driving reviews of the G80 sedan and the GV80 SUV, and our buying guide for the latter.)  NVIDIA declined to say how many vehicles NVIDIA DRIVE would be installed in, but said it is a large number and pointed to the fact that in 2019 Hyundai Motor Group shipped over 7 million vehicles. Hyundai Motor Co is the flagship company of Hyundai Motor Group, and Kia Motors Corp is its sister company. NVIDIA DRIVE includes hardware and software components and uses artificial intelligence to improve the user's experience. The software can be "perpetually" updated, giving vehicles the latest AI cockpit features, said NVIDIA. NVIDIA said it has also been working with Mercedes-Benz, Audi and Honda on in-car entertainment and information systems. Related Video: