2015 Kia Sorento Lx Convenience Pkg. Rear Cam With Sensors Heated Seats on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Predictable is good | 2017 Kia Sorento Quick Spin

It's been a while since we've tested the latest Kia Sorento, and we've never reviewed the V6 model. That's a shame. It's comfortable, drives well, and offers a lot of features. It's one of Kia's best-sellers, though sales have slipped as competitors roll out fresher models. Still, with consumers flocking to crossovers, the Sorento remains a critical vehicle for Kia. We spent a couple of days running around metro Detroit in the top trim SXL V6 model, which starts at $46,595. With optional Snow White Pearl paint ($395) our tester comes in at $46,990. It's loaded, with the 3.3-liter V6, all-wheel drive, 19-inch chrome alloy wheels, HID headlights, and LED fog and taillights. The interior has heated and vented seats, a heated leather steering wheel, Kia's UVO infotainment, satellite radio, and Infinity surround sound audio. Safety features include an auto emergency braking system, lane departure warning, surround view monitor, and rear traffic alert. Put simply, it's a really nice crossover. Here's our impressions. We were immediately impressed with the V6, which pumps out 290 horsepower and 252 pound-feet of torque. It offers strong, even acceleration. We took off from a stoplight, revved to 6,000 rpm, and shot past a line of traffic cued up to the left. The Sorento feels a little bit like a sleeper. It's strong on the expressway. We had no trouble merging or maneuvering through plodding traffic. Reaching cruising speeds of 75 or 80 miles per hour isn't a chore. We occasionally floored it to stretch things out and weren't disappointed. Response is very acceptable for this segment. We noticed the sound of the V6 is basic, and not sporty. Just six cylinders doing their thing. Teamed with a six-speed automatic transmission, the V6 was refreshing. So many crossovers come with turbo and/or naturally-aspirated four-cylinders (the Sorento offers both). But a competent engine moving us forward in a linear fashion is kind of nice. Traditional even. Yes, the industry is moving toward downsized displacement, and that's a smart tactic. But a turbocharged engine — they all have some degree of lag — is a strange dynamic for some consumers. Add in a dual-clutch or an eight- or nine-speed gearbox, and everyday vehicles can start to feel weird. Accelerate quickly in a turbo crossover with a non-enthusiast and they're not going to like it. The point: the traditional powertrain in the Sorento delivers. Once we're cruising, we noticed a little bit of road and wind noise.

LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).