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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

2020 Kia Forte GT priced under $24,000

The 2020 Kia Forte GT sporty compact sedan was revealed way back at last year's SEMA show along with its turbocharged 1.6-liter engine making 201 horsepower and 195 pound-feet of torque. Kia has been pretty quiet about the car until now, having finally revealed its price tag. The cheapest model starts at $23,215 with the seven-speed dual-clutch automatic transmission. Switching to six-speed manual transmission bumps the price up to $23,815. Regardless of transmission, the Kia Forte GT is cheaper than its Hyundai cousins with the same engine. The Veloster Turbo R-Spec is next in line with a price of $24,070, then the Elantra GT N-Line at $24,230, and the Elantra Sport at $24,730. Besides the turbocharged engine, the Forte GT boasts an independent multi-link rear suspension rather than the standard model's rear torsion beam. It also has unique exterior accents such as a red-accented grille, rear spoiler, side skirts and special wheels. 2020 Kia Forte GT-Line View 14 Photos If you don't care about power, but still like the look of the GT, there's also the newly added Forte GT-Line. It has the same body upgrades, but with the regular Forte's 147-horsepower naturally aspirated engine and CVT. And to help make up for the lack of power, it adds blind-spot warning and rear cross traffic alert. It's also cheaper with a price of $21,315. As for the rest of the Forte lineup, prices and equipment lists are unchanged from 2019. The 2020 Forte models should show up on dealer lots by the end of the year.

Kia builds one millionth vehicle in the US

Kia Motors Manufacturing Georgia, Inc. (KMMG), the plant that produces the Kia Sorento crossover and Optima sedan, celebrated today as a Snow White Pearl 2014 Sorento SXL rolled off the assembly line at the 2,259-acre site, marking the one-millionth Kia to be produced on US soil.
Located in West Point, Georgia, KMMG was Kia Motors America's first manufacturing plant in the US and represented an initial investment of $1 billion. The plant started producing the 2011 Sorento on November 16, 2009 and is responsible for the creation of 11,000 jobs in West Point and the surrounding region. Production of the Optima sedan, Kia's best-selling car in the US for the past 18 months, started at the factory in 2011, and, in 2012, the completion of a $100 million expansion upped annual vehicle production capacity to 360,000.
"Building one million vehicles in less than four years is a tremendous achievement and one that each one of our more than 3,000 team members can take great pride in," said Byung Mo Ahn, Group President and CEO for Kia Motors America and KMMG.