2015 Kia Sorento Lx on 2040-cars

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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

2019 Kia Niro EV Review and Buying Guide | Long-range fun

Kia entered the increasingly competitive small crossover game with the Niro hybrid, followed by the Niro PHEV shortly after. Now it offers the 2019 Kia Niro EV, which retains the same desirable body style but adds a big battery good for an estimated 239 miles of driving range on a single charge, and with the ability to charge at up to 100 kW on a DC fast charger. Even better, the Niro EV is funky and spunky, with an attitude that translates to genuine on-road fun without sacrificing practicality or driving range. What's new with Niro for 2019? The all-electric powertrain is new to the Niro lineup, making this the very first model year of the Niro EV. What are the Niro EV's interior and in-car technology like? The interior design is a little bit funky, with some interesting geometry and blue-green accents here and there. It's not too far-out, though, and we like the intuitive usability of the hard button controls for audio and climate control on the center stack below the central touchscreen. The plastics don't stand out as particularly cheap, the seats feel high-quality and supportive (though we had a little trouble finding a natural seating position), and the leather steering wheel feels good in hand. Amenities like heated and ventilated seats, and a heated steering wheel are available. Kia's infotainment system is attractive and easy to use, with either a 7- or 8-inch touchscreen depending on trim. There's also a 7-inch TFT LCD display panel in the center of the digital instrument cluster, providing useful information directly in front of the driver. Bluetooth and voice recognition are standard, as are Android Auto and Apple CarPlay integration. Wireless phone charging comes standard in the higher, EX Premium trim. How big is the Niro EV? The Niro EV fits into the subcompact crossover segment, alongside its cousin the Hyundai Kona Electric. It's 172.2 inches long, with a 106.3-inch wheelbase. That's 7.6 and 39 inches longer than the Hyundai, respectively. It's longer than the Chevy Bolt, Mazda CX-3 and Jeep Renegade, but smaller than the Honda CR-V. This should be a just-right size for many, and it means more room and highway stability while still maintaining maneuverability in tight parking lots. Its 71.1 inches wide, 61.8 inches tall, with a ground clearance of 6.1 inches. Inside the Niro EV, there is 36.0 inches of rear legroom, which makes it comfortable for two adults.

Wonder Woman Kia Sportage is anything but invisible

The spectacular partnering of Kia and DC Entertainment (the company we grew up loving as DC Comics) continues here at the New York Auto Show, with this Wonder Woman-inspired 2013 Kia Sportage. Ardent Autoblog readers will undoubtedly remember the fruits of earlier Kia/DC efforts: Batman Optima, Flash Forte Koup, Green Lantern Soul, Cyborg Forte, Aquaman Rio and Superman Optima Hybrid. (We're still trying to figure out who Cyborg is, too.)
The Wonder Woman Sportage, sporting the Amazing Amazon's particularly patriotic livery, is perhaps the most, eh, eye-catching super-Kia to date. (Actually, no, none of the superhero rides seared our eyeballs like Supe's hybrid.) Red, white and blue paint with spangled sides, an aggressively low body kit and a WW logo grille really sell the theme. Of course, The Lasso of Truth is represented too, showing up in the design as a subtle gold line that wraps around the bodywork.
As with the earlier DC concept cars, the Wonder Woman Sportage's real goal - aside from entertaining the kid-contingent of auto show goers - is to raise awareness for the We Can Be Heroes charity. The DC charitable program seeks to raise money and awareness about the hunger crisis in Ethiopia, Kenya and Somalia. Get a better look at Wonder Woman's crossover in our attached galleries and find the Kia press release below.