2015 Kia Sorento Lx on 2040-cars

Auto blog

NBA players make some weird car commercials

If you've been watching Round 1 of the NBA Playoffs this year (or network television in general), there's a great chance that you've seen the spot above. If you're like me, you've also found the premise slightly ridiculous. Don't get me wrong, I think the Kia K900 is a spacious, well-appointed large car, and a value at that. But LeBron has made more than $130,000,000, just from playing basketball, in the last decade; the dude has got to have a man cave or something. But Kia's commercial is far from the most far-fetched where NBA players and cars are concerned. As you'll see below, long before Blake Griffin was pretending his Kia was a horse, pro ballers have been pitching products, and pitching them badly. (It's not car-based, but I would never forgive myself for not dropping the link to this spot featuring all of the 1986 Boston Celtics, shilling for a steakhouse. Horrifying.) Enjoy the carnage, and the rest of the second season. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Wilt Chamberlain – Volkswagen Beetle King James might have an acre of legroom in his K900, but Wilt The Stilt wasn't so lucky with the original Volkswagen Beetle. Wilt Chamberlain measured out at 7-feet, 1-inch, making him just slightly too large for the love bug. With this spot, VW employed the same self-effacing charm that made its legendary "Lemon" ad so impactful. (And Billy Cunningham gets a cameo out of the deal.) This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Carmelo Anthony – Eastern Motors Washington D.C.-area Eastern Motors knows what it has with this jingle. That's one hell of a hook. You probably won't believe Carmelo Anthony's half-hearted lip-syncing (and air drumming), but there's a good chance that the song will have you bobbing your head at the end of thirty seconds. Mission accomplished. Anyway, the formula must be pretty dialed in; Melo's spot is pushing ten years old but Bradley Beal's version from 2014 sounds eerily familiar. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. San Antonio Spurs – H-E-B The San Antonio Spurs may have a two-decade dynasty going, but they're still a small-market NBA team. That means that even big stars, like Hall of Fame locks Tim Duncan and Manu Ginobili, occasionally get hooked up for local spots.

The Kia Sedona is the most neglected car model currently on sale

Today is a rainy day. What does a car nut do on a rainy day? After my spouse said I could have some free time, I started to wonder things. Bizarre things. Like, what happened to minivans? In addition to Ford, Chevy, and Dodge, other manufacturers jumped into the minivan pool. Remember the Mercury, Nissan, and Mazda's minivans? They stormed on the scene en masse in the 1980's and 1990's and then seemed to peter out as the crossover craze began taking full effect at the turn of the millennium. Now there are fewer minivan offerings and one in particular seems neglected. Well, it's still raining. So, I thought I would write down some of my thoughts in that vein. Today, Honda and Toyota are often seen as the minivan rivals, picking at each other in commercials and one-upping the other with little things, like an internal vacuum cleaner. But, don't forget Chrysler who has always been around in the category (they invented it if you believe their advertisements). So, they are always respected in the field, even though the Grand Caravan and Pacifica arguably aren't up to the Honda and Toyota standards. That's not to say they aren't worthy of serious consideration if you're looking for a minivan, because they are. All the products in this category have become relatively good and are far better in quality than anything from 30 years ago. There's another manufacturer out there however, making a minivan that is hardly ever heard from in automotive advertising circles. That is Kia. Their Sedona model is one of the most neglected models currently on sale. The Kia Sedona is a good product, a worthy competitor in the minivan category. It even has lots of conveniences at a price point that should appeal to minivan buyers (thousands less than Honda or Toyota). But, the parent company's limited advertising has not brought the attention to the model that it deserves. Toyota at least makes an effort to put some swagger into it's marketing campaign for their Sienna. The Swagger Wagon videos are still popular. Toyota has even made an off-road version of the Sienna to keep the Sienna top of mind, even if it is a ridiculous concept that will never go into production. So, what?! It's a fun exercise to keep their product somewhat viral. Kia, well... does anybody remember anything cool about the Sedona? Hold on... Yes! There was that Photo Safari Sedona back in 2015.

Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.