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Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

2019 Kia Niro EV Review and Buying Guide | Long-range fun

Kia entered the increasingly competitive small crossover game with the Niro hybrid, followed by the Niro PHEV shortly after. Now it offers the 2019 Kia Niro EV, which retains the same desirable body style but adds a big battery good for an estimated 239 miles of driving range on a single charge, and with the ability to charge at up to 100 kW on a DC fast charger. Even better, the Niro EV is funky and spunky, with an attitude that translates to genuine on-road fun without sacrificing practicality or driving range. What's new with Niro for 2019? The all-electric powertrain is new to the Niro lineup, making this the very first model year of the Niro EV. What are the Niro EV's interior and in-car technology like? The interior design is a little bit funky, with some interesting geometry and blue-green accents here and there. It's not too far-out, though, and we like the intuitive usability of the hard button controls for audio and climate control on the center stack below the central touchscreen. The plastics don't stand out as particularly cheap, the seats feel high-quality and supportive (though we had a little trouble finding a natural seating position), and the leather steering wheel feels good in hand. Amenities like heated and ventilated seats, and a heated steering wheel are available. Kia's infotainment system is attractive and easy to use, with either a 7- or 8-inch touchscreen depending on trim. There's also a 7-inch TFT LCD display panel in the center of the digital instrument cluster, providing useful information directly in front of the driver. Bluetooth and voice recognition are standard, as are Android Auto and Apple CarPlay integration. Wireless phone charging comes standard in the higher, EX Premium trim. How big is the Niro EV? The Niro EV fits into the subcompact crossover segment, alongside its cousin the Hyundai Kona Electric. It's 172.2 inches long, with a 106.3-inch wheelbase. That's 7.6 and 39 inches longer than the Hyundai, respectively. It's longer than the Chevy Bolt, Mazda CX-3 and Jeep Renegade, but smaller than the Honda CR-V. This should be a just-right size for many, and it means more room and highway stability while still maintaining maneuverability in tight parking lots. Its 71.1 inches wide, 61.8 inches tall, with a ground clearance of 6.1 inches. Inside the Niro EV, there is 36.0 inches of rear legroom, which makes it comfortable for two adults.

Kia previews drop-top Optima for SEMA

You don't see a lot of four-door convertibles these days, but that's just what Kia has in store for the SEMA show this year. It's called the A1A, and it's based on the Optima sedan you can pick up at your local showroom. Just don't expect this one to go into production anytime soon. The Kia Optima A1A concept is just one in a series of regional specials that the Korean automaker is preparing for the tuner expo in Las Vegas. It's already given us glimpses at a Sorento inspired by the Northwest Coast, and a Forte Koup that pays tribute to the South. The Optima A1A joins in on the action to represent Florida, adopting not only an open-air body-style but also suicide rear doors and 20-inch chrome wheels fitted on a dropped coilover suspension. It's all done up in bright teal with an off-white leather interior. The turbo four produces the same 245 hp as stock, but is fitted with a high-performance exhaust. It's one of six concepts - four of them never seen before - that Kia will be presenting at SEMA this year, and we're looking forward to seeing what the next one will look like before there'll all presented in full on Tuesday. Related Video: KIA'S 2015 SEMA PRESS CONFERENCE INFORMATION America's wanderlust is found from coast to coast and everywhere in between. The A1A Optima takes inspiration from the iconic Florida A1A highway by letting the sunshine in and taking the all-new 2016 Optima in a new direction with its sliced top, shortened windshield and room for four. Reinforced steel tubes have been discretely hidden within the body so that the vehicle retains a rigid structure. The back doors of the A1A Optima swing open on rear-mounted hinges, adding a touch of whimsy and fun while complementing the roadster style. A gleaming set of 20-in. wheels are bolted to a Ksport coilover suspension, which dramatically lowers ride height. Soft butter-cream leather bucket seats up front and custom double buckets in back are separated by extended armrests and a custom center console. The powerful 245-horsepower turbocharged four-cylinder engine is combined with a high-performance exhaust. Kia Motors America will unveil four all-new custom vehicles at its press conference Tuesday, November 3 at 9:00 AM, booth #10809