2015 Kia Sorento Limited on 2040-cars

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Kia's second Super Bowl commercial lets booth professionals have their revenge

This is more like it, Kia. After last year's highly successful Adriana Lima-infused Super Bowl commercial for the Optima, we weren't that impressed with this year's Super Bowl ad for the new Sorento called Space Babies that Kia showed us earlier in the week. Its second spot for this year's big game, however, gave us a chuckle.
Called Hotbots and starring Miss USA Alyssa Campanella as a futuristic robot, the ad plays out a fantasy that we know for certain has crossed the minds of many booth professionals. These are the attractive set of women and men who plant themselves next to new cars at auto shows. More than just eye candy, they're usually extremely well educated on the product's specs and features. Despite that fact, they have to put up with constant oogling and questions like, "Do you come with the car?" What this T-1000 won't put up with is fingerprints on her shiny new 2014 Kia Forte, and she does something about it. Watch for yourself below.

The Kia Sedona is the most neglected car model currently on sale

Today is a rainy day. What does a car nut do on a rainy day? After my spouse said I could have some free time, I started to wonder things. Bizarre things. Like, what happened to minivans? In addition to Ford, Chevy, and Dodge, other manufacturers jumped into the minivan pool. Remember the Mercury, Nissan, and Mazda's minivans? They stormed on the scene en masse in the 1980's and 1990's and then seemed to peter out as the crossover craze began taking full effect at the turn of the millennium. Now there are fewer minivan offerings and one in particular seems neglected. Well, it's still raining. So, I thought I would write down some of my thoughts in that vein. Today, Honda and Toyota are often seen as the minivan rivals, picking at each other in commercials and one-upping the other with little things, like an internal vacuum cleaner. But, don't forget Chrysler who has always been around in the category (they invented it if you believe their advertisements). So, they are always respected in the field, even though the Grand Caravan and Pacifica arguably aren't up to the Honda and Toyota standards. That's not to say they aren't worthy of serious consideration if you're looking for a minivan, because they are. All the products in this category have become relatively good and are far better in quality than anything from 30 years ago. There's another manufacturer out there however, making a minivan that is hardly ever heard from in automotive advertising circles. That is Kia. Their Sedona model is one of the most neglected models currently on sale. The Kia Sedona is a good product, a worthy competitor in the minivan category. It even has lots of conveniences at a price point that should appeal to minivan buyers (thousands less than Honda or Toyota). But, the parent company's limited advertising has not brought the attention to the model that it deserves. Toyota at least makes an effort to put some swagger into it's marketing campaign for their Sienna. The Swagger Wagon videos are still popular. Toyota has even made an off-road version of the Sienna to keep the Sienna top of mind, even if it is a ridiculous concept that will never go into production. So, what?! It's a fun exercise to keep their product somewhat viral. Kia, well... does anybody remember anything cool about the Sedona? Hold on... Yes! There was that Photo Safari Sedona back in 2015.

Kia Sorento spotted high-altitude testing after 'Ring run

Some models stick around the market longer than others. The Kia Sorento, for example, lasted for a good eight years in its first iteration, and the second-generation model has been around for five years now. Sure, it had a facelift a couple of years ago, but if it's going to make it in the highly competitive midsize crossover market, Kia is going to have to do better than that.
And that appears to be just what it has in store. Following the previous spy shots we brought you from the Nürburgring the better part of a year ago, the next-generation Sorento has now been spotted shlepping a trailer up a mountain.
Expected to debut as soon as the Paris Motor Show in October, the third-generation Kia Sorento appears to have grown longer in order to better accommodate third-row passengers. You can also expect the latest technologies on board and maybe, just maybe, a plug-in hybrid powertain option. Watch this space for more and scope out the spy shots in the gallery above for a closer look.