2015 Kia Sorento on 2040-cars

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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Subcompact Crossover Comparo Roundtable | Autoblog Podcast #599

This week, we've got a special episode of the Autoblog Podcast, wherein you'll hear the extended version of the roundtable discussion from our Subcompact Crossover Comparison. In it, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski, Senior Editor, Green, John Beltz Snyder and Associate Editor Joel Stocksdale. After extensive testing (and filming) in Northern Michigan, our editors break down what they liked and loathed about the Honda HR-V, Hyundai Kona, Jeep Renegade and Kia Soul. Grab a cup of coffee with us, and enjoy. Autoblog Podcast #599 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:    

Here are some of the worst things we saw at CES

The word innovation implies something new and exciting. That's just as true for automobiles as it is for smartphones and computers. After all, who doesn't want to live in a world where the brightest minds are constantly pushing the boundaries of what's possible, seeking to make our lives better through science? To boldly go where no man has gone before? While it's true that innovation is mostly a good thing, history has proven that mankind's brightest ideas can sometimes turn into dim bulbs practically overnight. Ever heard of the Foot-o-scope? That device allowed people to get the best possible fit for a new pair of shoes, which is great. But the machines emitted horrendous amounts of radiation in the process of offering x-ray views of the feet of its victims, which is not great. While we're not going to suggest that anything we've seen at the 2016 Consumer Electronics Show in Las Vegas is as bad as a shoe-fitting fluoroscope, walking the seemingly endless halls at CES has taught us that an interesting lesson is just as true today as it was 100 years ago: Not all innovations are really all that... well, innovative. In fact, some of them are downright terrible. Check out the video above for a rundown of four terrible innovations from the 2016 CES Show. Feel free to share your thoughts about what we've chosen, or submit your own nominees for terrible tech, in the Comments. Weird Car News CES Kia Technology Videos Original Video CES 2016