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K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.

2016 Kia Soul EV gets $2k-cheaper base model

With the 2016 Kia Soul EV arriving at dealers in Washington, Oregon, Texas, Georgia, and Hawaii, the company is set to tap a huge array of new customers. Perhaps recognizing that fact, the South Korean brand has added a new base trim that allegedly slashes the electric car's starting price by some $2,000. Joining the former entry-level Soul EV and top-of-the-line EV+, is the new EV-e. While it's considered the base model, it still offers push-button start and a special driver's-side-only ventilation function for the HVAC system, on top of standard front heated seats and a heated steering wheel. The charging system – two ports, one for Level 1 and Level 2 AC charging, and another for DC fast charging – and electric motor/battery pack remains unchanged on the new base trim. As for the rumored pricing figure, it comes from Kia World, which claims the new EV-e will ring up at just $31,950 before and state or federal incentives. As we said, that's some $2,000 less than the current starting price, if the report proves true. Kia is also addressing the customers at the top of the Soul EV range, adding a new Sun and Fun package for the EV+. The new package adds a panoramic sunroof and LED speaker lights that match to whatever music is playing through the six-speaker stereo. Both features have existed on the gas-powered Soul for some time, but are welcome additions to the electric hatchback. As we reported previously, sales of the Soul EV in Oregon, Washington, Texas, Georgia, and Hawaii should be underway as of this month. It's not clear, however, when the new entry level EV-e will arrive in dealers. Related Video: 2016 KIA SOUL EV OVERVIEW Kia Expands Eco-friendly and Affordable Soul EV Lineup for 2016 New 2016 Soul EV-e trim1 adds new value to the electric vehicle segment New Sun & Fun Package for Soul EV+ (plus) adds a host of premium amenities, including panoramic sunroof IRVINE, Calif., July 8, 2015 – The 2016 Soul EV marks the second year of Kia's first mass-market zero emissions, battery electric vehicle. For 2016, the Soul EV is offered in three trims – Soul EV-e, Soul EV, Soul EV+ (plus) – up from two in 2015. Offering a long list of standard equipment at a lower price point, the Soul EV-e brings new value for those looking for a fun and funky alternative in the EV segment. The Soul EV+ continues as the range-topping trim, and is further enhanced for 2016 with the addition of the Sun & Fun Package.

Kia Soul EV spied, shows over 250-mile range

The upcoming Kia Soul EV has been spied again at the Nurburgring. This time, it was wearing substantially less camouflage, revealing a shape very similar to conventionally powered Kia Soul prototypes. We also get our first look at the compact hatchback's interior. The interior reveals that the Soul EV should have impressive driving range, too. We'll get to the design aspects of this prototype in a moment, but first we want to address the car's range, which is shown on the infotainment display. It clearly shows that this car had 92 percent of its charge remaining, with an estimated range of 437 kilometers, or about 271 miles. That's a lot of range, and it's also in keeping with the European range estimate for the Hyundai Kona Electric, which was 292 miles. We don't expect quite that much range in the U.S., since the Kona is rated for 258 miles under EPA testing. But this makes us think the Soul could have roughly the Kona's U.S. range, which would be impressive. This could also suggest that the Soul EV will have the same 201-horsepower electric motor as the Kona and the Kona's cousin, the Niro EV. It isn't just range that's revealed with this prototype. This example gives us the best look we've had yet at the little electric. It shows us that the Soul EV shares the same boxy shape, boomerang-shaped taillights, and full-width headlights of the gasoline models. There are some unique deviations, though. While the wide headlight section is the same shape as the internal combustion model, it actually appears to house the main illuminating lights. The other version puts the lights for forward illumination lower in the front fascia. On the Soul EV, these lower light pods are still there, but they appear to be for accent lighting, maybe turn signals or possibly fog lights. The large lower grille of the gasoline Soul is also virtually gone except for a small opening at the bottom. It will be interesting to see what Kia does with all this extra space. The interior is an evolutionary take on the current model. The biggest difference appears to be a revised infotainment system with a wider screen and buttons placed underneath, rather than on each side. This being the EV model, it has a little rotary knob for shifting rather than a lever, and the instrument panel shows a speedometer and a dial that provides power information. The doors seem to have some interesting metallic trim with swoopy patterns.