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Hyundai, union reach tentative labor deal

According to Reuters, South Korea's labor unions may have reached a tentative deal with Hyundai following a compromise between the two sides on wages. Workers have staged a number of stoppages since August 20, which have cost the South Korean giant 1.02 trillion won - around $1.1B US. It also represents just over 50,000 units of production. That vehicle total sounds like a lot, but it's a small enough figure that Hyundai can apparently catch up with weekend and overtime shifts. We'd wager that this is why US inventories haven't been hit quite so hard aside from the battering already taking place. The proposal will now go before the union's rank and file.
If ratified, the new agreement will see workers getting a 5.14-percent raise in base salaries, along with 8.5-million-won (roughly $7,800) bonuses. Those concessions are a far cry compared to what the union was initially demanding, though. Early proposals included a 56.25-gram gold medal for each employee (worth about $2,400) and a 10-million won bonus (about $9,100) for employees whose children chose not to attend college. The union also sought a bonus worth two months' salary for workers that have been with the company for over 40 years, but this was negotiated down to a flat rate of six-million won ($5,464).
Based on Reuters' report, the work stoppages must have taken a real toll on Hyundai - its domestic sales dropped 20 percent last month, while exports were down nine percent. Those startling figures must have put some fire under the Hyundai bargaining team.

LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).

The 2018 Kia Rio makes a quiet debut in New York

While the 2017 New York Auto Show might be dominated by another variant of the Dodge Challenger, the new 2018 Kia Rio sedan proves that the show isn't all about horsepower and quarter-mile times. We saw the latest iteration of the littlest Kia last fall in Paris, but we all know how much America loves sedans, so the Korean automaker saved the four-door debut for the US. The Rio gets a ground-up redesign for what will be its fourth generation. The design predictably looks like a shrunken version of the midsize Optima. Its handsome, if not exactly groundbreaking. All Rios ride on 15-inch wheels. Although they provide plenty of sidewall to soften the ride, they look just a little too small for the car. Both the sedan and five-door models are slightly longer than the previous models, meaning there's a bit of extra leg and trunk space than before. Inside, like the current Optima, expect a stark improvement over the previous generation when it comes to fit, finish, and interior materials. From the A pillar forward, the Rio sedan is essentially the same as the five-door. Notably for the segment, top-trim Rios have a touchscreen infotainment system with Apple CarPlay and Android Auto. Power comes solely from a 130 horsepower 1.6-liter inline four, a decent amount of power for this class. Drivers have the option of either a six-speed manual or six-speed automatic. Fuel economy numbers haven't been announced, but expect it to meet or exceed the previous model's rating of 27 city and 36 highway. The sedan and five-door models are set to go on sale later this year. Related Video: