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Adventures in lazy badge engineering | Autoblog Podcast #505

On this week's podcast, Mike Austin joins David Gluckman to look back at some of the less labor-intensive badge engineering the industry has seen over the years. They also recap what they've all been driving lately, and the episode wraps up with Spend My Money buying advice to help you, our dear listeners. Also, in honor of episode 505, here is a picture of a Peugeot 505. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #505 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention Kia Sportage Kia Niro Volkswagen Golf Audi A4 Used cars! Rundown Intro - 00:00 What we're driving - 01:31 Badge-engineering fun - 20:54 Spend My Money - 33:41 Total Duration: 1:07:57 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Audi Kia Volkswagen Crossover Hatchback SUV Wagon Sedan kia sportage kia niro

2019 Kia Forte renderings reveal a sedan with Stinger style

Kia has revealed renderings of a redesigned, sleeker third-generation Forte compact sedan that it will display at the Detroit Auto Show next week. And with the attention the Stinger sport fastback has been receiving, it's not surprising that the Forte would take its cue off that swept-back look as well. The 2019 Forte makes a radical departure from the previous generation's former, more conventional compact-sedan look, keeping a version of Kia's tiger-nose grille, and gaining a number of design cues in the sheetmetal, lower valance and headlights that Kia calls "muscular" and "dynamic." Galleries for the Stinger and previous Forte design are below for comparison. The Stinger resemblance is extended to the interior, with has an open, horizontal look. Kia doesn't say if the car will come as a hatchback — or with this body style, a liftback, again like the Stinger. Based on the second rendering above, it would appear not. But that doesn't rule out the possibility of a liftback version. And that right there is about all we know. We'll find out more next week in Detroit at the North American International Auto Show. Kia has been on a real roll of late. The 2018 Forte and Soul, along with the Forte's cousin the Hyundai Elantra, were among the six Korean cars that dominated the Insurance Institute for Highway Safety's exclusive list of 15 cars that earned the Top Safety Pick+ designation. The Forte runs neck-and-neck with the Soul as Kia's sales leader in the U.S., closing out 2017 with nearly 118,000 Fortes delivered. Kia has always gone after a younger buyer, and now it looks to be gunning for a more sophisticated buyer, too. View 11 Photos View 19 Photos Related Video:

Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.