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What do J.D. Power's quality ratings really measure?
Wed, Jun 24 2015Check these recently released J.D. Power Initial Quality Study (IQS) results. Do they raise any questions in your mind? Premium sports-car maker Porsche sits in first place for the third straight year, so are Porsches really the best-built cars in the U.S. market? Korean brands Kia and Hyundai are second and fourth, so are Korean vehicles suddenly better than their US, European, and Japanese competitors? Are workaday Chevrolets (seventh place) better than premium Buicks (11th), and Buicks better than luxury Cadillacs (21st), even though all are assembled in General Motors plants with the same processes and many shared parts? Are Japanese Acuras (26th) worse than German Volkswagens (24th)? And is "quality" really what it used to be (and what most perceive it to be), a measure of build excellence? Or has it evolved into much more a measure of likeability and ease of use? To properly analyze these widely watched results, we must first understand what IQS actually studies, and what the numerical scores really mean. First, as its name indicates, it's all about "initial" quality, measured by problems reported by new-vehicle owners in their first 90 days of ownership. If something breaks or falls off four months in, it doesn't count here. Second, the scores are problems per 100 vehicles, or PP100. So Power's 2015 IQS industry average of 112 PP100 translates to just 1.12 reported problems per vehicle. Third, no attempt is made to differentiate BIG problems from minor ones. Thus a transmission or engine failure counts the same as a squeaky glove box door, tricky phone pairing, inconsistent voice recognition, or anything else that annoys the owner. Traditionally, a high-quality vehicle is one that is well-bolted together. It doesn't leak, squeak, rattle, shed parts, show gaps between panels, or break down and leave you stranded. By this standard, there are very few poor-quality new vehicles in today's U.S. market. But what "quality" should not mean, is subjective likeability: ease of operation of the radio, climate controls, or seat adjusters, phone pairing, music downloading, sizes of touch pads on an infotainment screen, quickness of system response, or accuracy of voice-recognition. These are ergonomic "human factors" issues, not "quality" problems. Yet these kinds of pleasability issues are now dominating today's JDP "quality" ratings.
Kia continues Ecology Center support, donates Soul EV
Tue, Jun 30 2015Kia is reaffirming its green side by continuing its support of The Ecology Center in San Juan Capistrano, CA. In addition to events at the company's American headquarters in Irvine, CA, the Korean automaker is donating a Soul EV for the non-profit organization to use. The Center's goal is to educate the people of Southern California in food, water supply and energy conservation. This is the third year of Kia's partnership with the group. The Soul EV should go perfectly with last year's donation of two charging stations, too. To get people motivated about the environment, the Center offers events like film screenings, classes, and camps for kids. After it hit the market late last year, the Soul EV has proven reasonably popular. Sales started exclusive to California, but Kia recently decided to broaden the offering to Texas, Georgia, Oregon, Washington, and Hawaii. The electric hatchback offers drivers 109 horsepower and 210 pound-feet of torque with an official 93-mile range from a 27-kWh, lithium-ion battery. KIA MOTORS AMERICA RENEWS PARTNERSHIP WITH THE ECOLOGY CENTER AND PROVIDES SOUL EV TO SUPPORT COMMUNITY OUTREACH EFFORTS Automaker's "Visionary" Sponsorship of San Juan Capistrano-Based Eco-Education Center Supports Awareness and Education about Food, Water Supply and Energy Conservation Partnership with The Ecology Center supports Kia's diverse corporate sustainability practices Two electric vehicle charging stations available at The Ecology Center IRVINE, Calif., June 23, 2015 – Kia Motors America (KMA) today announced the renewal of its partnership with The Ecology Center, a San Juan Capistrano, California-based non-profit eco-education center dedicated to creating a healthy and abundant future for all of Southern California and beyond. In its third year as a "Visionary" partner, Kia is providing the use of a 2015 Soul EV to The Ecology Center, which complements the two electric vehicle charging stations installed as part of the partnership last year. Kia and The Ecology Center will organize and carry out sustainability-themed learning projects at the KMA campus in Irvine, California, and in the surrounding community, and both organizations will continue work together to plan hands-on conservation and volunteer activities at The Center.
Kia Niro EV concept coming to CES
Thu, Jan 4 2018Kia announced that it will show a new electric concept car at this year's Consumer Electronics Show. The announcement didn't explicitly say what the vehicle is, but that's fine, because the teaser images above reveal the car's "secret" identity. At the back of the car are bright glowing letters spelling out the name "Niro EV." Even without seeing the name, the images make it pretty clear this is a Niro of some sort. The profile fits the production hybrid and plug-in hybrid production cars, especially the upright and wide rear hatch. It also has the Niro's distinct hood with twin creases above the headlights. There are a number of styling changes, though, mainly up front. The headlights look to be more swept back and have LED strakes for style. The taillights mirror this design, and they add a center portion between the main elements to make the lights full width. Additional three-pointed fog lights are also added front and rear. The grille at the front is no longer a grille, instead now featuring a bunch of little lights. This may have something to do with the "motion graphic" lighting technology Kia will show on the car, since it looks like the pattern and intensity could change. The shape of this faux grille panel also looks wider and slimmer than that on the production Niro. On the topic of production Niros, we wouldn't be surprised if this full EV Niro makes it to market. The Niro is based on the Hyundai Ioniq, which itself offers normal hybrid, plug-in hybrid, and full electric variants. And since the Niro is already available in hybrid and plug-in versions, a full EV would round out the model nicely. It wouldn't be without work, since the electric version of the Ioniq has a torsion bar suspension rather than the multi-link setup in the hybrid Ioniqs and Niros in order to fit the larger battery pack, but it's far from impossible. Stay tuned for more info on the concept and any news on a production version. Related Video: