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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

2021 Kia Seltos officially costs $23,110; trim features detailed

Kia has broadcast the Seltos' arrival in a Super Bowl commercial, but the South Korean automaker has done its usual stealth reveal of pricing, quietly uploading trims and MSRPs to the build site. Turns out the prices leaked to Motor1 last month are all correct. Including the $1,120 destination and handling charge, here are the Seltos trim steps and prices: LX AWD $23,110 S FWD $23,110 S AWD $24,610 EX AWD $26,410 S Turbo $26,610 SX Turbo $29,010 The base LX packs a 2.0-liter four-cylinder with 146 horsepower and 132 pound-feet of torque running power through a CVT to all four wheels. EPA-rated mileage comes in at 27 city, 31 highway, 29 combined. Standard features include keyless entry, 8-inch touchscreen-based infotainment with Android Auto and Apple CarPlay, and 17-inch wheels. The S, with the same engine but front-wheel drive, ups gas mileage to 34 highway, 29 city, and 31 combined. Features get a boost, too, with a different grille and LED DRLs and taillights, mixed Sofino leatherette and cloth surfaces, a leather-wrapped steering wheel and gear shift, roof rails, and heated outside mirrors. Standard driver safety kit bundles automatic emergency braking, lane keep assist, and lane departure warning. Blind spot detection is an optional extra. Requesting all-wheel drive with the center-locking differential costs $1,500. The EX comes with AWD, as well as all of the S features plus full Sofino leatherette seats, heated front seats and a power driver's seat, keyless entry, push-button and remote start, climate control, power sunroof, wireless phone charging, and a USB port for rear passengers, and upgraded 17-inch wheels. Safety tech includes blind spot detection, rear cross traffic alert and avoidance. The S Turbo is based off the S trim but fits the a 1.6-liter with 175 hp and 195 lb-ft that shifts through a seven-speed dual-clutch gearbox and only comes in AWD. The $3,500 premium over the S pays for the AWD, the superior engine, and much of the feature set from the EX trim except the seats; the S Turbo sticks with the synthetic leather and cloth seating. The top-tier SX Turbo goes beyond the S Turbo with LED headlights and fog lights, full Sofino leatherette, a 10.25-inch infotainment touchscreen, Bose premium audio and "Sound Connected Mood Lamp, an auto-dimming rearview mirror, and Safe Exit Assist. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Kia putting GT Concept into production, roadster concept due in Detroit

If you were enamored of the GT concept that Kia unveiled at the Frankfurt Motor Show two years ago, we've got good news for you. According to the latest reports, Kia is planning on putting it into production.
The big question at this point is how closely the production model will shadow the four-door coupe concept. The svelte shape will undoubtedly have to make some concessions toward roadworthiness and production feasibility, but just what platform Kia will use to underpin it remains unknown. It could base it off the large, rear-drive K9 or borrow the platform from sister-company Hyundai's Genesis Coupe. Either of those options would enable the production Kia GT to keep the concept's rear-drive orientation, but other routes would make it either front-drive or potentially all-wheel drive.
Word has it also that Kia is planning to reveal a small roadster concept in the mold of the Mazda MX-5 at the upcoming Detroit Auto Show in January. If public feedback is positive enough, that could see production before the end of next year as well.