2011 Kia Sorento Lx Sport Utility 4-door 2.4l on 2040-cars

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Kia's Super Bowl ads all seem to put Melissa McCarthy and the Kia Niro in peril

It seems that actress and comedienne Melissa McCarthy isn't going to catch a break in this year's Kia Niro hybrid Super Bowl commercials. The company previously teased an ad in which she runs in terror from something in an arid, possibly African landscape. The latest teaser shows her in much colder climates, and this time you can actually see a Niro. The problem is, it's stranded on an iceberg. In the teaser, she calls up Kia roadside assistance to ask just whether you actually need to be on a road to use it. No answer is given, so we'll probably have to wait for the full commercial to find out the resolution. Perhaps some polar bears, recognizing the Niro's environmentally-friendly 50 mpg rating, will push her iceberg to land so she can escape. We'll surely know when both this ad and the one set in the desert will air during the third quarter of the Super Bowl. Related Video:

2020 Kia Telluride is an American-made SUV, for America

Given consumers' ravenous appetite for them, it's little surprise that Kia is introducing a larger, more upmarket SUV in the Telluride as the newest entry in its lineup. But the automaker turned to classic SUVs of yesteryear as influences for the intentionally boxy and very American design that it hopes will translate with consumers. Dubbed a midsize by Kia, the Telluride will slot above the entry-level, compact Sorento as the flagship of the Korean automaker's utility-vehicle lineup. Michael Cole, Kia's North America chief operating officer, said the midsize segment is forecast to grow from 1.6 million units sold in the U.S. in 2018 to 1.8 million in five years. "This was somewhere we needed to be," he said. It's also the first Kia designed specifically for the U.S. market, with its off-road features like on-demand electronic all-wheel drive transferring torque between the front and rear wheels and its strong, stiff body, further emphasized by its unveiling in Detroit on a landscaped "torque track" assembled in surplus space on the Cobo show floor. It'll also be built at Kia's plant in West Point, Ga. "It's very much a U.S.-targeted vehicle," Cole said. "We will have some export. But the message is, made in America, made for America, it's a U.S.-centric car." Designers at Kia's design center in Irvine, Calif. "wanted to get back to a traditional SUV styling," Chief Designer Tom Kearns said. "So many EVs and SUVs these days are trying to look sporty and more car-like, more sedan-like. We didn't want to go with that approach." Kearns said his design team members referenced old-school SUVs like the Ford Bronco, old Land Rovers and the original Chevrolet Blazer when creating the Telluride, Kia's largest SUV yet. "It's not retro, but we like the genuine feel and look, the purity of old-school SUVs with the long hoods, little bit more upright windshield, not a lot of glass angles, tumblehome a little more upright, just feels more purposeful and genuine to us," he said. "Our goal is very clean, very simple, not a lot of ornamentation, just a pure, nice form that's hopefully conveying a clean, functional appearance." Inside, the designers took largely the same approach, with a clean console that emphasizes horizontality and width, matte-finished wood and simulated brushed metal accents and big grab handles flanking the shifter that emphasize the vehicle's sense of adventure.

Watch the Kia Soul hamsters take on 'Dueling Banjos'

The Kia Soul hamsters are back, but rather than bopping to the party tunes of LMFAO, they're delivering their own take on "Dueling Banjos." Thankfully, this commercial is more pleasant to watch than the film that helped make the banjo tune famous. Aside from the return of Kia's fuzzy mascots, this commercial also marks the welcome return of plumper hamsters. When Kia launched the Soul EV, it gave its spokesrodents a trimmer figure that made the anthropomorphic dancing hamsters even creepier. As Autoblog chief Mike Austin said when assigning this story, "Sexy EV hamsters were scary." Alongside from the two-minute commercial, Kia has included a three-minute, behind-the-scenes video called Soul Sessions: Making the Music. You can check out the main spot up top, and then get the peek behind the curtain below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.