2011 Kia Sorento on 2040-cars

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2015 Kia Sedona

Minivan sales have stagnated in recent years, and Kia tells me that no fewer than 15 models have been completely eliminated from the market since crossovers rose to prominence. So why in the world is the company not only sticking by the Sedona, but also actively investing in it, giving it a complete overhaul for the 2015 model year?
The Korean automaker isn't convinced that the minivan's "family box" reputation is truly warranted, and it sees an opportunity to snare younger, more active buyers by designing, engineering and marketing the Sedona as something versatile, edgy and comfortable. While that logic may seem both a bit familiar and somewhat far-fetched, Kia says forty-five percent of minivan buyers don't actually have kids and are instead simply looking for space, so the approach should be based at least in part on sound reasoning.
I spent an afternoon in Northern California behind the wheel of Kia's new non-minivan with a healthy does of skepticism about its new strategy, but an open mind, as well. Does the Sedona's execution live up to Kia's lofty criteria and expectations of what a nontraditional minivan should be? Will buyers ditch their CUVs for something with a little more junk in the trunk? Read on to find out.

Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

Kia teases e-AWD Soul concept for Chicago

Kia let slip just a few days ago that it is preparing an outdoorsy concept based on one of its most popular models for the 2015 Chicago Auto Show. After a brief wait, we are getting our first look at an unnamed e-AWD concept – or at least the front third of it. By all accounts, it looks to be rough and tumble version of its popular Soul compact. Beyond some tougher looks, the concept will get some extra oomph from an electric all-wheel drive system. Plus, to fit its inspiration of letting city dwellers go on off-road adventures, the styling wears a few tweaks from Kia's California design studio. The teaser shows off black body cladding around the lower air dam and wheel wells. The headlights also appear blacked-out with white trim around them for contrast, and the orange highlights in the wheels provide some visual pop. We're curious to see if Kia will do anything else for this Soul concept's design and how much power the electric all-wheel drive system adds. With the way the teaser image is tightly cropped, it could be a different bodystyle altogether, from a convertible to a pickup. All will be revealed when the concept is unveiled on Thursday, February 12, at the show. For the moment, we're just happy it appears that Kia is finally formally entertaining the idea of an AWD Soul. Kia Motors America will unveil an advanced and capable electric all-wheel drive (e-AWD) concept vehicle at the upcoming Chicago Auto Show. This bold off-roader was conceived by Kia's California design studio and built for city dwellers seeking the ultimate urban escape. Intended to enable a wide array of outdoor activities from skiing and snowboarding, to camping, hiking and mountain biking, this rugged runabout captures the essence of adventuring at higher elevations with the promise of surefootedness in the wild. Kia's newest concept will be revealed on the Kia stand Thursday, February 12 at 9 AM. See you there. News Source: Kia Design/Style Green Kia Crossover Hatchback Concept Cars Hybrid