2006 Kia Sorento Lx on 2040-cars

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Kia, Mercedes, Carmax poised to return to NBA after league bans Sterling

NBA Commissioner Adam Silver dispatched some swift justice yesterday on the bigoted owner of the Los Angeles Clippers, Donald Sterling. The 80-year-old billionaire was banned for life and fined $2.5 million for making strongly racist remarks that were recorded on tape. Commissioner Silver has also vowed to try and force Sterling to sell the Clippers in a bid to sever any and all connection between him and the NBA.
Sponsors had rapidly abandoned the Clippers, with covers like the one above going up on sponsor logos during a playoff game against the Golden State Warriors earlier this week, due to the strong and vocal public condemnation of Sterling and his views. With the punishments in place, though, the door has been opened for Kia, the southern California dealer group for Mercedes-Benz and used-car retailer CarMax (among other, less auto-related organizations like State Farm, Red Bull and Sprint) to renew their sponsorship with the team.
"We stand with the Commissioner, the league, the players and the fans condemning Mr. Sterling's views. We look forward to a positive resolution and continuing our relationships within the NBA community, including our league and team sponsorships and our personal ties to [Clippers star] Blake Griffin," Kia said in a statement obtained by Automotive News.

2016 Kia Optima builds on third-gen car's sense of style, efficiency

When Hyundai launched the sixth-generation Sonata in 2009, it gave the world its first real taste of how good a Korean car could be. When Kia launched the redesigned Optima a year later, though, it showed the world just how good a Korean car could look. The handsome design of third-generation car has translated wonderfully to its fourth generation. The attractive sheet metal is evolutionary, rather than revolutionary, building on the looks of the previous car, with Kia's trademark grille treatment stretched wide, and better integrated with the headlights. Vertical foglight surrounds and an independent lower grille, meanwhile, make for a more aggressive fascia. LED taillights, an integrated diffuser and a pair of meaty oval exhausts are the highlights in back. Once again, the links to the current car are quite clear. The new Optima should boast some improvements to the current car's technology, as well. A six-speaker stereo is standard, although audiophiles will flock to the optional 14-speaker Infinity unit. Connectivity, being what it is, was also addressed, with Kia offering a new version of the company's UVO infotainment system. Running on an eight-inch touchscreen, the Optima's latest infotainment system integrates neatly with both Android Lollipop and iOS 8. Under hood, Kia will continue to offer a standard, naturally aspirated 2.4-liter four-cylinder, as well as an optional 2.0-liter, turbocharged four-cylinder. Power for both engines is estimated to be down compared to the current car, with the 2.4 dropping from 192 horsepower and 181 pound-feet of torque to 185 hp and 178 lb-ft, and the 2.0T losing 27 of its 274 hp and nine of its 269 lb-ft. Kia is claiming that both engines have been retuned for fuel economy, although it wasn't able to provide any figures to back up that argument. On top of the 2.4 and 2.0T, Kia will also offer a 1.6-liter, turbocharged four-cylinder, complete with the company's first seven-speed dual-clutch transmission (the previous two engines are mated to six-speed autoboxes). The 1.6, which Hyundai/Kia fans will know from the Veloster Turbo and Forte range, produces 178 hp in the Optima, which is paired with 195 lb-ft of torque. Have a look at the images of the all-new Optima, and then scroll below for the official press release.

Kia Telluride could head into luxury territory with flagship trim

Kia will expand the Telluride lineup with a range-topping trim level that will catapult the SUV into luxury-car territory, according to a recent report. The variant will arrive as one of the firm's most expensive models. Without citing sources, website AutoSpies wrote the yet-unnamed flagship Telluride will stand out from less expensive models with a two-tone paint job split below the roof line and additional interior colors, among other posh tweaks. And, somewhat surprisingly, Kia will allegedly offer buyers an off-road package that will bundle skid plates, beefier tires, and a bull bar. The off-roader described by the publication sounds a lot like the concepts Kia brought to SEMA 2018, and it could surf the ruggedization wave sweeping across the industry. There's no word yet on whether the deluxe treatment will continue in the engine bay. As of writing, the Telluride is only offered with a 3.8-liter V6 rated at 291 horsepower and 262 pound-feet of torque. An eight-speed automatic transmission and front-wheel drive come standard, and all-wheel drive is offered at an extra cost. Kia hasn't commented on the rumor, and it hasn't announced plans to expand the Telluride's trim hierarchy. If it's accurate, the flagship version could make its debut in 2020 and arrive in showrooms during the 2021 model year. Its upmarket ambitious would push its base price toward the $50,000 mark, about $20,000 more than the entry-level model and a $10,000 premium compared to the SX currently positioned at the top of the line. While the idea of paying $50,000 for a Kia will certainly startle more than a few buyers, it's not as far-fetched as it sounds. The Stinger is already there, the most expensive GT2 trim is pegged right at that price point, so the South Korean firm has already proved it has the credibility to compete in this space. The Telluride lends itself well to an extra dose of opulence, especially considering demand for luxury SUVs continues to grow in America.