2004 Kia Sorento, No Reserve on 2040-cars

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Kia recalls 2006-10 Sedona and 2007-09 Sorento for risk of electrical short

Kia Motors has issued a precautionary recall on 228,829 units of 2006-10 Sedona minivans and 2007-09 Sorentos due to a rare possibility of a short circuit that could cause a fire in the engine compartment. Kia expects about 1% of the cited vehicles could have moisture in the anti-lock braking system (ABS) module. National Highway Traffic Safety Administration (NHTSA) campaign No. 20V088000 says that some 2006-2010 Sedonas and 2007-2009 Sorentos have a Hydraulic Electronic Control Unit (HECU) within the ABS module that could be susceptible to moisture damage. Should moisture enter the HECU, it could cause an electrical short circuit, which could then spark a fire. Because the HECU is energized when the car is turned off, this issue could arise even while the vehicle is parked.  Kia has yet to determine exactly how and why moisture is getting into the HECU, and it's not the first time this type of problem has caused a recall. Hyundai Motors recalled 429,686 Hyundai Elantra and Elantra Touring models for the same issue.  Because there isn't a certain root defect to fix, Kia has devised a plan to reduce the risk of fire. Kia will install a relay in the vehicle's main junction box, free of charge. This will prevent power from going to the HECU while the ignition is off. Kia will alert owners of affected vehicles starting April 10, 2020.  Kia and Hyundai have also been involved in completely separate engine-fire-related recalls in the recent past. Throughout the previous few years, Kia and Hyundai have recalled millions of cars, crossovers, and SUVs with faulty oil pans and high exhaust temperatures that damage catalytic converters. As a result, the NHTSA opened an investigative probe into Kia's and Hyundai's handling of the recalls and resolutions.   Related Video:

Kia Optima could be renamed the K5 here in the U.S.

We recently showed you the Korean version of the 2021 Kia Optima, which is called the K5 there. And if a report is to be believed, the midsize sedan could carry that nameplate here, too, when it debuts. Korean Car Blog reported earlier today that Kia plans to replace the Optima name with K5 in its overseas markets, including the United States, saying it got confirmation from company officials in South Korea. Autoblog sought similar confirmation from Kia here in the U.S. but haven't heard back. Further, Motor1 reports that Kia was granted trademark protection in the U.S. for “K5” in 2012 and again this year. Reports have also swirled that the brand has applied for a trademark protection in Korea for a new logo that is similar to the stylized Kia badge shown on the “Imagine by Kia” electric sedan concept from Geneva in March. It appears Kia has submitted at least 50 trademark registrations since May with the Korea Intellectual Property Rights Information Service, with a modernized script in both red and black versions, both set against a white background, that look almost like “KN” with the N being backwards. It can be seen as an attempt to spiff up the existing no-frills logo of a brand that has made major strides in the quality and refinement of its vehicles. Many will note there's already an alternate Korean-market Kia logo that customers frequently apply to their cars here in the United States.  At any rate, the new Optima/K5 features aggressive, muscular new styling and a powertrain likely to mirror that of the new 2020 Hyundai Sonata, with a choice of either a 191-horsepower naturally aspirated 2.5-liter four-cylinder engine or a 1.6-liter turbo-four making 180 hp, both mated to an eight-speed automatic. Going on sale this month in Korea, the K5 grows nearly 2 inches longer to 193.1 inches, and an inch wider, to 73.2 inches. It also gets a longer wheelbase, and the height drops by nearly an eighth of an inch to 56.8 inches.  Despite the overall decline in sedan in the U.S., the Optima still sells respectively, with 89,482 sold through the first 11 months of the year, a drop of 5%.

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."