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2014 Kia Soul totally redesigned, now bigger and more refined

The 2014 Kia Soul has been unveiled at the 2013 New York Auto Show, and the all-new five-door box-on-wheels offers up nearly an extra inch of wheelbase and a track that's wider by .6 inches. The changes offer up a bit more space indoors, and since overall height has remained the same, the Soul now looks a bit less top heavy than before. A wider rear hatch opening also makes loading and unloading cargo easier. Indoors, the 2014 Soul offers a substantially revised cabin with more soft-touch materials, and leather seats are now on the option sheet. Designers borrowed inspiration from the Kia Track'ster Concept indoors, using organic lines throughout.
An available eight-inch touch screen takes care of infotainment duties on the center stack, and now features the ability to scroll through content by flicking a finger, just like a smartphone, instead of paging through multiple screens. Buyers can also fit their 2014 Soul with a larger TFT LCD color screen in the instrument cluster, which now displays turn-by-turn directions on vehicles equipped with navigation.
Engineers managed to create a chassis that's also 29-percent stiffer, with 66 percent of the shell using ultra-high-strength steel for safety and rigidity. Under the hood, base models bow with a 1.6-liter direct-injection four-cylinder engine with 130 horsepower and 118 pound-feet of torque, while Plus and Exclaim trims get a more potent direct-injection 2.0-liter four-cylinder. That engine develops 164 hp and 151 lb-ft of torque, and both mills can be bolted to either a six-speed manual or automatic depending on trim. Check out the full press release below for more information.

Hyundai Group invests $90 million in Rimac to develop electric halo cars

The Hyundai Group is the next large automaker to make pilgrimage to Croatia, all for the purpose of investing 80 million euros ($90 million) in Rimac. Hyundai has chipped in 64 million euros ($72 million), while Kia added 16 million euros ($18 million). The tie-up puts a much faster spin on the South Korean automaker's electrification goals, with current plans to get 44 "eco-friendly models" on sale by 2025. Developing products with Rimac means working up two proper halo models to lead the charge. The press release stated Hyundai's intent to "to lead the high-performance electrified vehicle market and enhance its status as a game changer in Clean Mobility." According to Thomas Schemera, EVP of the group's product division, "Our goal is to popularize electric vehicles and to create social value through world-class technology and innovation in performance." The Hyundai Kona Electric, Ioniq and Nexo, and the Kia Soul EV and Niro EV have all won praise, but won't be enough in their current forms to garner the attention Hyundai and Kia desire. We'll see first fruits as soon as next year. Two high-performance electric prototypes are expected to debut, one being a battery-electric vehicle, the other a hydrogen fuel cell EV. The battery-powered offering will be a zero-emission version of Hyundai's mid-engined sports car for the N division. This has been in the works for seven years now, with three concepts put on show starting with the Veloster Midship in 2014. The RM15 followed a year later, the RM16 N (pictured) a year after that. The automaker didn't indicate what the FCEV would be. The aim, however, is to bring both to marker "at a later time." On Rimac's side, the investment helps the small Croatian on its quest for Tier 1 Supplier status. Only ten years old and employing about 500 people, Rimac has supplied technology to Aston Martin for the Valkyrie, Jaguar for the E-Type Zero, Koenigsegg for the Regera, and Pininfarina for the PF0. Porsche bought a ten-percent stake in Rimac last year, following a 30-million-euro investment from Chinese battery maker Camel Group to take a 19-percent stake. The Eastern European concern remains focused on its own bowtie-inspired hypercars as long as founder Mate Rimac leads, though. As he told Motor Trend in April, "Of course I'm very passionate about helping other manufacturers build their cars. But if the shareholders decide it doesn't make sense to produce our own cars, they we'll have to find another CEO."

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.