2003 Kia Sorento on 2040-cars

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Kia recalls 9,700 new Sorento models for potential front axle failures

Kia has announced a recall on the 2014 Sorento due to an issue that could lead to a broken right front driveshaft on certain models. Only models equipped with the 2.4-liter inline four-cylinder engine and front-wheel drive are affected by the campaign.
The National Highway Traffic Safety Administration says that Sorento models built between January 7 through March 12 of this year may experience broken axle shafts that could lead to loss of power or cause the vehicle to roll if parked. According to the Detroit Free Press, a total of close to 9,700 units are being recalled, but that number is closer to 9,300 for customers in the US.
Kia says that it has had one incident with an internal vehicle that experienced a separated axle shaft in addition to 10 related warranty claims, but it says no accidents or injuries have been reported. The recall campaign will begin next month. Scroll down for the NHTSA recall notice as well as an official statement from Kia.

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

Kia Sportage crossover is feeling 'Sporty' with 2020 refresh

The 2020 Kia Sportage crossover, which has been spied testing on the Nurburgring of all places, gets unveiled this week at the Chicago Auto Show. The 2020 model year marks a light visual refresh for the 2017-on Sportage generation, and among other details, it's recognizable from updated bumpers front and rear. The headlights have been discreetly redone, offering available LED technology, and they also incorporate LED turn signals on select trim levels. In addition, the fog lights are also available with LED. The taillights also have new trim, and there's a redesigned skid plate on both bumpers. You can also spot the 2020 Sportage from a new selection of alloy wheels in 17-, 18- and 19-inch sizes. Inside, the 8-inch touchscreen is standard, with Apple CarPlay and Android Auto capabilities. Modem-enabled telematics and navigation are optional, as is a wireless smartphone charging tray. The steering wheel is a new design, and "Sofino" leather trim is a new option. For 2020, the optional driver assists have been updated to include attention warning, lane keeping assist, high beam assist, adaptive cruise, start-stop and a forward collision assist with pedestrian detection. The cruise control radar is visible in the middle of the tiger-nose grille, below the Kia emblem. The powertrain continues as previously, with a naturally aspirated, 181-hp 2.4 and a 2.0-liter, 240-hp turbo four on offer, and a choice of FWD or AWD to go with the standard six-speed automatic. No mild hybrid has yet been announced, but we're expecting it to appear later on — sans diesel power. As for the trim levels, there's a new S level joining previous LX, EX and SX trims, and according to Kia, S stands for "Sporty"; it features sporty trim both inside and outside. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.